Get a flexible and fully-configurable approach to identify vulnerable players. Use postcode-level data to screen at onboarding layered with individual affordability indicator checks further into their journey or at key trigger points.
Integrate at any point during your player journey. Our fully automated, layered solution delivers an accurate and complete view of player affordability. It’s easily consumed alongside age and AML checks, and all stored within a single, granular audit trail.
Integrate with your existing processes and audit trail easily and satisfy regulators.
Understand a player’s financial circumstances in real-time with ‘Red Amber Green’ statuses that make affordability screening easy
Run affordability checks without additional input from players, ensuring a seamless experience and minimal customer drop-off
Layer our range of affordability checks to make better decisions based on your approach to risk and existing player onboarding processes
Rebekah Jackson talks with Bess Matthews, Product Manager at GBG. They discuss how we developed the Affordability Solution to run alongside our current age , AML and identity verification checks so that gaming operators can undertake affordability checks without additional friction in customer experience.
Rebekah Jackson talks with Chris Elliott, Senior Associate at Wiggin. They discuss the regulator's current stance on responsible gambling, as well as their thoughts on the challenges of implementing robust affordability checks.
GBG’s Geo-Affordability data offers a unique picture of UK demography, which will allow us to make instant, accurate assessments that tailor our products to ensure that customers’ activity is affordable as well as fun.
GBG Affordability Solution has three components. Each offers unique affordability insights and becomes more powerful when layered together.
Identities and regulations adapt and evolve quickly. Our data and document verification technology helps you understand player identities to ensure you prevent money laundering, protect vulnerable players and build trust.
Our checks are fully configurable and enable you to implement the appropriate level of checks for your business. Carrying out multiple identity checks is critical to staying complaint, taking responsible steps to protect players and giving the best customer experience.
GBG Affordability Solution does the hard work for you. We cross-reference checks to take the complexity out of your digital onboarding process, and our granular audit trail provides you and regulators with the detail you need to be confident in your decisions, whatever your approach to risk.
Find out how our Affordability Solution can help enhance your commitment to responsible gambling. Request a demo today.