Get the most complete view of affordability with individual affordability indicators, geo-affordability & income verification
Minimise friction for players with affordability checks that run in the background in real-time
GBG Affordability Solution works alongside our age verification & AML solutions with one API & one audit trail
Assess a player’s risk of gambling beyond their means based on postcode-level data, such as their area’s average property values and typical negative financial indicators.
Get a red, amber, green affordability status for individual players based on their financial turnover data.
Prevent at-risk players from gambling by quickly confirming their declared income is accurate – without the actual numbers being exposed.
Use any of our three affordability checks separately or layer them according to your organisation’s risk-based approach.
GBG’s Geo-Affordability data offers a unique picture of UK demography, which will allow us to make instant, accurate assessments that tailor our products to ensure that customers’ activity is affordable as well as fun.
GBG Affordability Solution works hand in hand with our age verification and AML solutions to help you meet your Know Your Customer (KYC) obligations, all via a single API and with a single, robust audit trail.
Being able to verify more than a third of our players' incomes without asking them to send documents is a huge timesaver for us and a better experience for them.
GBG's Rebekah Jackson and Bess Matthews discuss how we developed the Affordability Solution to run alongside our current age , AML and identity verification checks to minimise friction in the customer experience.
GBG's Rebekah Jackson and Wiggin Senior Associate Chris Elliott discuss the regulator's current stance on responsible gambling, as well as their thoughts on the challenges of implementing robust affordability checks.
Find out how our Affordability Solution can help enhance your commitment to responsible gambling. Speak to one of our industry experts today.