The ‘ultimate test of horse and rider’ attracts significantly more punters than the average steeplechase, both at the racecourse and online. So, for gaming operators, it’s an important date in the racing calendar, typically pulling in bets from around 13 million people, roughly a third of the number of adults in the UK, each year.
“Our race-leading digital identity verification solution ID3global saw a 135% increase in transactions but despite record betting volumes, it cleared all the peak-betting hurdles.”
In 2021, during the Covid-19 pandemic, the Grand National set a new record for UK online sports betting as players enjoyed a flutter on mobile apps from their sofas, betting on their favourite horse to win over the 30 fences and two laps of the race.
The stakes were higher than ever for the gaming industry as over £100m ($137.4m) was bet on the race and Rachel Blackmore shook up Grand National history becoming the first-ever female jockey to take the prize on Minella Times at odds of 11-1.
We’re proud to say that GBG technology was also on form and on the pace that day, processing identity verification checks on each Grand National bet placed in an average time of 1.5 seconds.
Our race-leading digital identity verification solution ID3global saw a 135% increase in transactions but despite record betting volumes, it cleared all the peak-betting hurdles, demonstrating its resilience with 100% uptime during the 2021 Grand National event.
At the finish, we at GBG were in the money along with Minella Times and the top five gaming operators on the day – all supported by GBG. Our technology ensured no one who wanted to place a Grand National bet online was shut out, helping winning operators to onboard more players securely and quickly before the runners and riders were off.
“We can validate the identities of over 4 billion individuals across 240 different countries and territories.”
Here at GBG, we understand the importance of a big-ticket fixture like the Grand National to gaming operators. Our gaming and gambling digital identity verification solutions are here to help you sign up more players securely and simplify your compliance procedures, while also protecting underage customers and problem gamblers.
ID3global can verify the identity of anyone, at any time, anywhere in the world. We can validate the identities of over 4 billion individuals across 240 different countries and territories. So, wherever your players are in the world, it’s odds on your best bet for this year’s Grand National will be to speak to a GBG identity verification and onboarding expert today.
Improve your identity verification and customer onboarding experience ahead of this years Grand National.