The Grand National is a centrepiece in the horse racing season in the United Kingdom and the most valuable jump race in Europe. In a typical year, 600 million people will watch the race live in over 140 countries with more than 70,000 in attendance at Aintree on the day.
The ‘ultimate test of horse and rider’ attracts significantly more punters than the average steeplechase, both at the racecourse and online. So, for gaming operators, it’s an important date in the racing calendar, typically pulling in bets from around 13 million people, roughly a third of the number of adults in the UK, each year.
We have been backing gaming operators and protecting vulnerable players during this historic sporting event for over 10 years, and we are on form and ready to continue in 2023.
In 2021, during the Covid-19 pandemic, the Grand National set a new record for UK online sports betting as players enjoyed a lockdown flutter from their sofas, betting on their favourite horse to win over the 30 fences and two laps of the race.
Our race-leading digital identity verification solution saw a 135% increase in transactions during the Covid spike in online sports betting but despite record online betting volumes, it cleared all the peak-betting hurdles.
We’re proud to say that GBG technology was on the pace that day, processing identity verification checks on each Grand National bet placed in an average time of 1.5 seconds and staying the course with 100% uptime during the 2021 Grand National event.
In 2022, when normality and racegoers returned to the track at Aintree, online betting levels reduced as punters enjoyed the thrill of the race in-person once more.
Despite this dip, digital betting levels were still up on pre-pandemic levels.
Here at GBG, we understand the importance of a big-ticket fixture like the Grand National to gaming operators.
Our digital identity verification solutions are here to help winning operators sign up more players swiftly and safely, getting player protection and gaming affordability checks right so everyone has a great day at the races. So, before the runners and riders are off at this year’s Grand National, speak to our player onboarding experts.
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