GBG Identity Score

Move the dial on digital identity with the identity confidence metric that optimises your customer onboarding.

Identity confidence calculation

GBG Identity Score is a globally consistent metric from 0 to 1000, indicating the degree of confidence in a digital identity before onboarding.

Match accuracy
Match integrity
Match count

Match accuracy

GBG Identity Score measures the precise degree of accuracy or fuzziness to which identity data fields match and the relative importance of each field.

Match integrity

GBG Identity Score also assesses the pedigree of a diverse range of data sources where the identity appears, calculating the level of integrity.

Match count

Finally, GBG Identity Score counts the total number of matches discovered in these datasets to complete the calculation and deliver a score from 0 to 1000.

Know your customer better

GBG Identity Score helps your business onboard better. Go beyond binary KYC checks, balancing compliance with risk to confidently onboard customers around the world.

Design better customer journeys

Benchmark top-scoring industry onboarding results and optimise KYC country-by-country.

Frictionless oboarding icon

Optimise your customer onboarding

Optimise journeys to onboard more customers in more markets while meeting risk thresholds.

Grow your business worldwide

Recognise more genuine identities and prevent false fails by measuring the complete digital footprint.

Increase return on investment

Target downstream KYC costs on identities with good scores that fail standard checks.

Score from 0 to 1000

GBG Identity Score offers a more precise understanding of digital identity by calculating the identity match accuracy, match integrity and match count achieved by a prospect taking your verification journey and generating a score from 0 to 1000.

Complete data coverage

Not all good customers look the same. GBG Identity Score goes beyond default KYC data to include mobile, email, IP address and much more, giving a holistic view of the diverse digital identity footprint created by the next generation of consumers.

Compare your onboarding results

Individual scores can be aggregated to give the average score achieved by new customers to your business. This onboarding result can be ranked alongside the anonymised results for peers in your industry to benchmark identity verification performance.

Frequently asked questions

Can’t find the answer you’re looking for? Contact our team

Risk thresholds at onboarding vary from business to business, so it’s hard to put a number on ‘good’. Scores range from 0 to 1000 and fit into five broad categories of confidence level:

751-1000 Very high confidence 501-750 High confidence 251-500 Medium confidence 1-250 Low confidence 0 No confidence

A very high or high-scoring identity would typically achieve a KYC pass in most compliance processes. A medium-scoring identity may fail the ‘2+2’ test (perhaps due to a small digital footprint) but is highly likely to be a genuine identity.

751-1000 Very high confidence
501-750 High confidence
251-500 Medium confidence
1-250 Low confidence
0 No confidence

GBG Identity Score complements your current risk-based approach to customer due diligence. By offering a precise measure of identity confidence, Score helps to optimise onboarding journeys for individuals and target downstream KYC costs, including document checks.

GBG Identity Score calculations can include government and credit agency data sets as well as commercial, consumer consented, telecommunications and other databases accessible via our global identity verification data sources.

Not yet. Document assessment will soon be added to the GBG Identity Score algorithm, calculating match accuracy, integrity and count, for those customer onboarding journeys designed to include documents as an identity verification requirement.

GBG Identity Score is free to customers of our global portfolio of identity verification and fraud prevention solutions. Contact our team of identity experts to find out more.

Dial up the trust

Contact our team of identity experts to find out how GBG Identity Score can help your business measure confidence, dialling up trust in digital identity worldwide.