GBG Trust
Shared consumer intelligence
Tap into trusted consumer insights that exist beyond your business by joining the unique data network that’s building trust in the digital world.
Powerful insights from millions of global customer interactions
GBG Trust Network
Our unique data network combines millions of anonymised consumer attributes from a consortium of hundreds of global businesses in multiple sectors around the world.
GBG Trust Score
Powerful rules constantly interrogate consumer data in the network looking for trusted matches and combinations, or signs of suspicious anomalies or activity to produce a GBG Trust Score.
Shared consumer intelligence
Trust demands time but eCommerce is instant. GBG Trust connects your checks to a powerful network of shared consumer intelligence. Search your own organisation data, your sector data, or the entire network to tap into trust and consumer insights that exist beyond your business.
GBG Trust-powered transactions
GBG Trust is powered by insights from millions of consumer interactions to deliver positive matches and combinations of data: identity, address, email, mobile, accounts and more. A Trust Score is assigned to every transaction, preserving the privacy of customer data.
Suspicious
data signals
GBG Trust helps to keep criminals out as well as letting more genuine customers in. Each GBG Trust Score flags any sign of suspicious data patterns or activity in the network; data inconsistencies, data manipulation and high-velocity data submissions that indicate fraud.
Simple
network access
Your business can tap into this shared consumer intelligence in minutes. Access to the GBG Trust Network is simple to set up through a web-based solution, batch process or a single integrated API, with GBG Trust Scores easily activated alongside your existing checks.
GBG Trust-powered fraud signals
Data inconsistency
GBG Trust identifies suspicious data patterns and inconsistencies across the network, indicating fraud; for example, a mobile number connected to several people at different addresses.
Data manipulation
GBG Trust also highlights anomalies in the network that flag likely data manipulation; for example, the same person, living at the same address with different dates of birth.
Data velocity
GBG Trust also monitors the network for signs of high-velocity data submission; for example, multiple applications submitted over a short time period; a strong signal of possible fraud in operation.
Trust Scores
Powerful rules constantly interrogate consumer data in the network looking for trusted matches and combinations, or signs of suspicious anomalies or activity.
High trust
Low level of risk within the network
Network matches
Person
Document
Email
Mobile
Network combinations
Person + address (multiple)
Person + email (multiple)
Person + mobile (multiple)
Mobile + email (multiple)
Network anomaly signals
0
Network velocity signals
0
Medium trust
Medium level of risk within the network
Network matches
Person
Network combinations
Person + address (single)
Person + address (multiple)
Network anomaly signals
0
Network velocity signals
0
Low trust
High level of risk within the network
Network matches
Person
Network combinations
Person + address (multiple)
Network anomaly signals
Person + DOB + different address
Person + address + different DOB
Network velocity signals
Person (high velocity)
Person in [Gaming] sector (high velocity) Address (high velocity)
Address in [Gaming] sector (high velocity)
No score
When no data matches within the Trust Network, a Trust Score cannot be determined. We therefore distinguish data we cannot identify.
Join the network
Get in touch to connect to this powerful network of shared consumer intelligence.