In the digital world where most of us live, we are continually defined by the data we share.

At GBG we believe data is good. It is the currency that fuels the new digital economy. It makes things happen.


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Ask a few people. You’ll probably get some of these answers and a few more on top. And that’s part of the problem. Throughout history, people have thought about, and expressed, their identities in different ways.

They’ve done it based on their people, places and politics. They've even done it through their appearance – people often showed the class or profession they belonged to through what they wore.

Today, our identities are more fluid than ever. Mobile technology, social media and the internet have eroded the distinction between online and offline identities. They’ve even blurred the boundaries of public and private identities. They’re a complicated mix. And they often change depending on the situation we’re in.

The one thing that hasn’t changed is the importance of identity. It’s important to you because it’s at the heart of who you are. But it’s also important to organisations.

Striking the balance between how people and organisations use identity is critical. Let’s start by clearing up the matter of identity.

The four spheres of identity

How will you use identity?

Now, you know what makes up an identity. Think about how your organisation uses it.

It affects the experience you give customers. And it protects your business from risk and fraud. Do you have the right data and do you know how to manage it efficiently?

At GBG, we can help you with both.

It could be anything from helping you register new customers quickly and securely to giving you a way to find and contact missing people. Whatever it is, you’ll discover better business decisions when you start using identity intelligently.