Data validation

Only the best quality data will do

Data validation

We all know how easy it is to mistype an email address or telephone number. And as a business, there is nothing more challenging than a customer providing incorrect information at the very start of their journey. Yet we predict that up to 65% of data errors are most likely caused by simple human error – the curse of ‘fat finger syndrome’.

So we are here to help. Our comprehensive data validation software checks data instantly at the point of entry.

Why use a data validation solution?

Speed up the registration process

There’s no need to ask customers to double-key information. Validate and enhance their basic identity data automatically to complete the picture.

Improve data quality everywhere

Having the right data at the point of registration means you’ll be using the right customer data across all your business processes - vital to reduce challenges like cart abandonment and improve customer acquisition rates.

Global data challenges? No problem

International data formats, naming conventions and salutations can be handled effortlessly. Abbreviations, misspellings and incomplete addresses can all be identified and corrected, thanks to our unique ‘fuzzy matching’ and intelligent search capabilities.

GBG products to help...


Formerly GBG Matchcode360. Get your customers on board reliably and with precision, drawing on quality data from over 245 countries and territories through the ultimate in type-ahead UX – taking basic information we can enhance it with business information, utilities supplier – and more.

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