To maintain relationships with your customers, having accurate data is crucial. GBG Datacare helps you to better understand and communicate with your customers. This might be adding an email address to customer data, so you can engage in email communication. It might be identifying which of your customers are moving house, so you can increase marketing responses. Whether it’s for customer acquisition, retention or engagement, by ensuring you always have the best available contact details for your customer you can be sure to achieve any customer lead program.
GBG’s home mover intelligence solution offered unrivalled performance metrics when it was used for an energy switching campaign for USwitch. Data quality was excellent, it led to a higher than average quote conversions and a lead to sale conversion which was comparable to online generated leads for utility activities.
GBG’s self-service solution has continued to help RSPB maintain a high level of data quality. It has ensured that RSPB maintain a consistently high level of brand reputation, through screening out deceased individuals and has made continued efficiency savings by not mailing individuals who have moved.
GBG have provided us with a great service in our recent mailing data cleanse. Their online system is easy to use and enables us to understand exactly what we are getting back and what the costs will be, before we push the button. I wouldn’t hesitate to recommend GBG.
GBG's data has enabled us to gain a greater insight into members who might be moving home. This means we are able to contact them at an appropriate time during their home move in order to better manage the transfer of their services to their new property. This has greatly improved the customer experience we can provide, making members' lives easier at a notoriously busy point in their lives.
Watch our panel of data experts discuss how life event data can help you speak to your customers with context and personalisation. Find out how you can improve engagement and conversions, and also learn some keys to success when using this kind of data.Discover more