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GBG announces new data alliance with location data experts 77m

Published: Tuesday August 30, 2016

New database provider offers extensive property and location attributes, adding to GBG’s extensive data portfolio.

GBG, the global specialist in identity data intelligence today announced a new data alliance with location data experts 77m Limited. The tie up will enable GBG customers to benefit from enhanced United Kingdom address-level and building data powered by 77m’s unique spatial database, Matrix. This adds to GBG’s wide portfolio of datasets and partnerships, and coupled with GBG’s recent launch of advanced address validation, customers will have access to the broadest and most complete UK location intelligence data on the market. 

Through a new blend of open and proprietary data, Matrix links together in a seamless manner more than 500 property attributes, giving a richer understanding of properties and locations. Multiple attributes from the Matrix database including building type, Unique Property Reference Number (UPRN), address co-ordinates and co-ordinate confidence factor are now integrated into GBG’s Matchcode360 customer on-boarding product and will be available through license to all organisations requiring enhanced location intelligence to better serve their UK customers.

GBG’s Location Intelligence proposition incorporates 77m plus other data sources to provide attributes all accessed via a simple address search. Example attributes include numbers of bedrooms and bathrooms, building height, building footprint, building plot area, business usage, property age, property type, price paid information and flood risk.

77m covers virtually all residential and non-residential addresses in Great Britain & Northern Ireland plus the Isle of Man and its comprehensiveness sets a new standard for the private sector both in regards to technology and pricing. Matrix incorporates open source data as well as other sources such as data from the Valuation Office Agency, PAF (Royal Mail’s Postal Address File) and provided alongside Matrix, Land Registry’s INSPIRE polygon dataset. Matrix also ensures that every address record includes an accurate geo co-ordinate.

Philip Highland, Director at 77m said: “Matrix has been developed over a number of years and is a unique resource. 77m’s new alliance with GBG enables organisations across a multitude of sectors to have instant access to extensive location data all in one search. GBG users will gain a competitive advantage in their specific market places with the blend of original, cleaned and matched and, or where appropriate, best-of-breed modelled risk data held in Matrix.”

David Green, Managing Director of Location Intelligence Services at GBG said: “GBG has a long heritage of working with the best data providers to offer market leading location intelligence to our clients. I’m delighted we are working with 77m, a fast growing and innovative company in the UK address and location data space. Our alliance has innovation at the core and by working together we’re giving our customers across key markets such as insurance, utilities, logistics and retail, access to more vital data to improve their customer decision making processes, pricing strategies and ultimately drive business growth.”

For further information please contact Matthew Siberry, Marketing Manager, Location Intelligence Services:

About GBG

GBG is a global specialist in Identity Data Intelligence. We help organisations make decisions about the customers they serve and the people they employ.

Through our fundamental belief that the digital economy relies on everyone having access to data they can trust, GBG enables companies and governments to fight fraud and cybercrime, to improve the customer experience and help to protect the more vulnerable people in our society.

Headquartered in Chester (UK) and with 24 locations in 15 countries, GBG provides solutions to many of the world’s biggest organisations, from established brands like HSBC and Ford to disruptive newcomers such as Xpress Money and Stripe.

Find out more about how we use identity intelligently by visiting, following us on Twitter @gbgplc and reading our blog:

About 77m

77m was formed in 2010 by Graham Allison and Philip Highland with the specific aim of creating the most comprehensive building centric address level database in the country. Along with Dr Kieron Brown, we bring more than 70 years of experience in the data industry and are proud to be working with the GBG Matchcode360 product to offer the marketplace a new cost effective and unique service.

Find out more about 77m by visiting

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