Last year your customer was single, sharing a flat and used only a mobile phone. This year that same person has changed address, got married, acquired a landline and started using Twitter.
You need to keep up – not just so your records stay accurate but so you can improve the service you provide. Take advantage of the data cleansing and enhancement tools within GBG Marketing Services and make sure your customer identity data is as up to date as you need it to be - and your decision making stays sharp.
"GBG helps us make sense of our high volumes of customer data, in order for us to offer our customers the best service possible. Our work with GBG has already helped us improve our service."
1 of 5
"GBG Marketing Services enabled us to fully integrate our online and offline marketing campaigns to achieve much higher response rates, in some cases up to 147% more effective."
2 of 5
"Our customer data is worth its weight in gold - and we've been working with GBG for the past 3 years to get the most from it. As GBG Marketing Services has such a rapid turnaround time, it allows us to react to the inevitable changes in our customers' details and circumstances before we contact them with new marketing material."
Compliance and Money Laundering Reporting Officer, UK and Western Europe
3 of 5
"Working closely with us GBG cross-matched the meter point numbers with a raft of other population data so that as soon as the person on the other end of the telephone can confirm a customer Meter Point Number to us, we have all of the necessary information to sell more efficiently to them."
Department Operations Manager for Process, Practice & Support
4 of 5
“Ikano really consider GBG as a strategic partner working with us, one of the main things we like about GBG is that they understand our values and ethics and this is core to our business.”
Loyalty Product Manager
5 of 5