Harness the power of event-driven marketing

Use your customers' life events to trigger your marketing communications

Get your timing right

Customers buy things when they need them, not when you want them to. Through event-driven marketing (EDM), you can identify exactly when that right time is.

The power of event-driven marketing (EDM)

Acquire new customers

The probability of trying new brands increases by at least 75% after a life event. You could be connecting with more customers than ever before.

Increase revenue and retention

We helped a major UK telco develop a communication programme covering its entire customer lifecycle – from acquisition to retention. Over the course of the programme’s life, they saw an increase in revenue by 13% and an increase in customer retention by 9%.

The home-moving event

65% of people switch to a new supplier after a home move. 90% switch mortgage provider. We hold home mover information that covers 90% of UK purchase and rental transactions.

You should be doing it, so why aren’t you?

Contact us today to discover how you can increase engagement by communicating at the right time.




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