Customers buy things when they need them, not when you want them to. Through event-driven marketing (EDM), you can identify exactly when that right time is.
The probability of trying new brands increases by at least 75% after a life event. You could be connecting with more customers than ever before.
We helped a major UK telco develop a communication programme covering its entire customer lifecycle – from acquisition to retention. Over the course of the programme’s life, they saw an increase in revenue by 13% and an increase in customer retention by 9%.
65% of people switch to a new supplier after a home move. 90% switch mortgage provider. We hold home mover information that covers 90% of UK purchase and rental transactions.