GBG Datacare | Preference Services

Preference Services is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.

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6.1m

individuals have registered with the MPS

22.4m

individuals have registered their telephone number with the TPS

£440,000

Potential fine for breach or Preference Services

We understand the issues you face

Compliance

If you contact individuals who don't want to receive unsolicited communications from organisations, you could be liable to fines of up to £440,000.

Brand reputation

If an individual doesn't want to hear from you, if you contact them anyway you risk damaging your brand reputation.

Campaign ROI

Using your time and resource contacting individual's who have registered with a preference service can reduce response rates and effectiveness of your campaigns.

How can suppressing your data against Preference Services help?

With consumers increasingly feeling overwhelmed by the volume of marketing they're receiving, they can start to just ignore marketing messages completely. This makes it difficult for you to measure your performance, and wastes your resource. Preference services will help you use an individual’s preferred method to contact them, which is more likely to attract attention and generate a response, maximising your budget.

GBG Datacare's Preference Services solution includes three preference services (if applicable) to identify and remove people who don't want to be contacted. TPS is a legal requirement, and you can be fined for contacting people who are on this list. Although MPS is not a legal requirement, it's considered best practice to run your data via this database.

Using the preference services to suppress your data can help you:

Indicate how your customers want to be contacted

If your customer has opted into telephone communications but is also on the TPS, you could decide to communicate with them using email or direct mail to improve your campaign effectiveness.

Boost morale of your telesales team

Avoiding calls to TPS or MPS registered individual's increases your call centre team's chance of having successful, morale boosting conversations.

Avoid fines

Breaching the Telephone Preference Service or Corporate Telephone Preference Service could see you fined up to £440,000.

Improve your response rates

By targeting individual's who haven't opted out of TPS and MPS, you'll be speaking to people who are more willing to respond to your campaigns.

Protect your brand’s reputation

Contacting someone who is registered with a preference service can seriously damage your brand's reputation, and you could lose potential customers forever.

Maximise your marketing budget

By only contacting people who haven't opted out to the preference services, you reduce time and resource spent on wasted calls, meaning you have more marketing budget to use elsewhere.

We use a combination of datasets to ensure that your customer data is effectively screened against preference services, so you can protect your reputation, reduce your costs and maximise your campaign effectiveness.

GBG Datacare: fully integrated & customisable

Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.

We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.

Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.