Preference Services is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.
Compliance
If you contact individuals who don't want to receive unsolicited communications from organisations, you could be liable to fines of up to £440,000.
Brand reputation
If an individual doesn't want to hear from you, if you contact them anyway you risk damaging your brand reputation.
Campaign ROI
Using your time and resource contacting individual's who have registered with a preference service can reduce response rates and effectiveness of your campaigns.
With consumers increasingly feeling overwhelmed by the volume of marketing they're receiving, they can start to just ignore marketing messages completely. This makes it difficult for you to measure your performance, and wastes your resource. Preference services will help you use an individual’s preferred method to contact them, which is more likely to attract attention and generate a response, maximising your budget.
GBG Datacare's Preference Services solution includes three preference services (if applicable) to identify and remove people who don't want to be contacted. TPS is a legal requirement, and you can be fined for contacting people who are on this list. Although MPS is not a legal requirement, it's considered best practice to run your data via this database.
We use a combination of datasets to ensure that your customer data is effectively screened against preference services, so you can protect your reputation, reduce your costs and maximise your campaign effectiveness.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.
Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to customer data.