of the UK population die per annum
Deaths registered in England & Wales in 2016
Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.
If your customer is deceased, and you're attempting to communicate with them - you'll end up wasting resource, which affects your campaign effectiveness and ROI.
If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.
Communicating with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line through wasted resource. You could also open your organisation up to potential identity fraud.
You need to prove to the ICO that you've made reasonable effort to ensure that the personal data you hold is up to date and accurate.
We use a combination of datasets to ensure that your customer data is effectively screened against deceased records.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.