Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.
The removal of deceased customers from your database enables you to communicate more efficiently with your database.
If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.
Attempting to communicate with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line. You could also open your organisation up to potential identity fraud.
We use a combination of trusted datasets to ensure that your customer data is effectively screened against deceased records.
Engaging with your customers and gaining their trust is the key to a long and prosperous relationship. This applies throughout the customer lifecycle. Relevant multi-channel communications help gain customers' trust.
Use our fully managed service or choose individual solutions to complement and support your in-house activity. Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.