Deceased Screening

Act sensitively when your customers have passed away.

GBG Datacare | Deceased Screening

Deceased screening is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers.

We understand the issues you face

Brand reputation

Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.

Communication effectiveness

The removal of deceased customers from your database enables you to communicate more efficiently with your database.

Compliance assistance

If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.

Possibly the most important type of suppression

Attempting to communicate with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line. You could also open your organisation up to potential identity fraud.

We use a combination of trusted datasets to ensure that your customer data is effectively screened against deceased records.

GBG Datacare: fully integrated & customisable

Engaging with your customers and gaining their trust is the key to a long and prosperous relationship. This applies throughout the customer lifecycle. Relevant multi-channel communications help gain customers' trust.

Use our fully managed service or choose individual solutions to complement and support your in-house activity. Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.

Talk to our specialists about deceased screening

Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to customer data.

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