of UK adults own/use a mobile phone
of UK adults live in a mobile phone only household
of adults bought goods or services online, up from 53% in 2008
of adults accessed the internet “on the go” using a mobile phone or smartphone, more than double the 2011 rate of 36%
addressed letters per annum – down from 12.2m in 2015
Communicating with your customer's through a different channel than they prefer can have a detrimental effect on your campaign ROI and effectiveness, as the chances are - they won't receive your communication.
If your customers aren't receiving your communications, you risk damage to your customer satisfaction and your brand reputation.
If your contact data is out of date, you risk communicating with the wrong person, and not being able to accurately analyse your data - increasing your risk of a GDPR breach.
In an ideal world, you'd have the correct contact details to be able to communicate through your most effective channels, and importantly your customer’s preferred channel. But collecting information from customers is difficult. Even if you were able to capture all this channel information, it won't be correct forever – meaning you lose communication through preferred channels.
Where you have notified your customers, you can ask us to append data from trusted third party datasets to your existing contact data, so you can:
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.