MARCH 08, 2022, LONDON: Nearly one in 10 smartphone users in the UK (9%), as many as 5.7 million people*, have fallen victim to identity fraud in the last 12 months, according to research by GBG, the experts in digital identity.
GBG’s State of Digital Identity Report 2022 can reveal that young adults aged 18-to-24 were hardest hit with almost a fifth (18%) becoming victims of identity fraud compared to 9% of 45-to-54-year-olds, and just 3% of consumers aged 55 and over.
The GBG research also uncovered high levels of anxiety, with a large majority of the Brits surveyed worrying that becoming a victim of fraud is inevitable. 93% of respondents (94% of 18 to 24-year-olds) felt concerned that they will fall victim to fraud in the future.
According to the GBG report, among those British consumers personally impacted by identity fraud:
Despite this, almost a third of businesses (31%) don’t use technology to verify the identity of consumers. As a result, firms are putting both themselves and consumers at risk of fraud, including the growing threat of increasingly sophisticated fraud attempts such as social engineering, SIM swap and synthetic fraud.
Gus Tomlinson, Chief Product Officer, EMEA at GBG, said: “By accurately identifying and authenticating an individual, businesses can stop fraudsters in their tracks and consumers are actively looking to businesses to protect them. There is a real opportunity for businesses to step up – to not just see fraud as just a threat but as an opportunity to build trust, better protect their customers and business, and grow their customer base.”
Balancing fraud prevention and friction during ‘The Great Switch’
The report reveals that around two thirds (66%) of European consumers signed up to at least one new online account in the past 12 months, with 67% doing the same in the UK.
The research reveals that when signing up for a new account, consumers think it's important that the process is easy (99%), secure (98%) and quick (97%).
Gus adds: “It appears that many consumers are now more than willing to ditch a brand if they have a poor onboarding experience. Most people in the UK, and indeed across Europe, have signed up for goods and services online over the past few years but the fact that so many consumers have opened completely new accounts in the past 12 months may indicate that we’re witnessing ‘The Great Switch.’ With people spending increasingly more time online, they’ve begun to re-evaluate if they’re getting the best service possible - or whether it’s time to try a new provider.
“The modern consumer demands a smooth onboarding experience and expects to be able to transact online securely. It’s all about finding that balance between fraud prevention and friction online.
“By understanding more about digital identities, layering the right data and having the best technology in place, companies can keep consumers safe in a digital world and keep up with evolving consumer expectations.”
For more findings and to download the full report, visit www.gbgplc.com/digital-identity-report-2022
Notes to editor
*1 - “9% of respondents surveyed said they were personally the victim of identity fraud in the past 12 months. Assuming 63.46 million smartphone users in the UK in 2022*, as many as 5.7 million could have been hit by fraud in 12 months
For more information or to speak to Gus Tomlinson and other fraud and digital identity experts at GBG about the findings of the GBG’s State of Digital Identity Report 2022 report, please contact Ellen Carroll (GBG@thepr.network) or Danny Mitchell (Danny.Mitchell@gbgplc.com)
About the research
The independent research, consisting of two separate projects, was conducted by Censuswide, with 2,362 smartphone owners aged 18+ sampled in the UK, France, Germany and Spain between 17-26 January 2022. 160 decision makers in insurance, financial services, ecommerce/retail, fintech, gaming/gambling and the pension sector across UK, France, Germany and Spain were also surveyed between 17-26 January 2022. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.
GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers. Our market-leading technology, data and expertise help our customers improve digital access, deliver a seamless experience and establish trust so that they can transact quickly, safely and securely with their customers online.
Headquartered in the UK and with over 1,000 team members across 16 countries, we work with 20,000 customers in over 70 countries. Some of the world's best-known businesses rely on GBG to provide digital services and keep the economy moving, from US e-commerce giants to Asia's biggest banks and European household brands.
To find out more about how we help our clients establish trust with their customers, visit www.gbgplc.com/en/, follow us on Twitter @gbgplc or LinkedIn.