What must brands do today to take care of tomorrow’s customers?
Young consumers are being scammed. Almost 13% of 18- to 24-year-olds across Europe fell victim to online fraud in the past year, according to The State of Digital Identity 2022.
Contrary to expectation, techy-savvy digital natives are the demographic most vulnerable to identity fraud as their increased screen time and ‘thin file’ make them an easy target.
94% of Gen Z consumers surveyed expressed fears of being affected by fraud in the future, and yet with almost half of young adults believing online security is a brand’s responsibility, not theirs, watch our latest webinar as we ask: what must businesses do today to take care of tomorrow’s customers?
Key topics include:
Watch our latest webinar as we discuss how businesses can protect Gen Z from increasing fraud risk, enhance brand loyalty and increase lifetime customer value.