Less than a third will hit the high street this week, after a record-breaking Black Friday weekend . Less than a third plan to do any shopping in-store before Christmas, after lockdown ends. Consumers urged not to panic, with 8 in 10 worried about late deliveries. Despite this, 61% of Brits are spending the same or more than last year.
London, UK - 30 November 2020 – Retail experts now warn of a tough December for the high street, after a record-breaking Black Friday weekend in online sales. GBG, the global specialist in identity data intelligence, offered the warning, in a comprehensive new report on consumers’ festive shopping hopes and fears: Christmas Unwrapped.
GBG, whose eCommerce experts work with over half the UK’s top retailers including ASOS, Gymshark, and Boohoo, found that less than a third of shoppers will return to the high street once lockdown restrictions lift. The report, based on a poll of 1,000 consumers, also uncovered a rise in ‘delivery delay anxiety’: with 8 in 10 concerned about the impact of late deliveries, and a number of high-profile products launches suffering from low inventory this year, consumers confessed they have been panic buying earlier as a result.
As shoppers head online early and retailers encourage early orders to guarantee delivery, the importance of fast, reliable, and accurate deliveries has never been more important in what GBG has dubbed the ‘first digital Christmas’.
Key findings in GBG’s Christmas Unwrapped report include:
Getting parcels home for the holidays
Deck the digital high street
No Scrooges here!
Avoiding Blue January for retail
Of the research and Golden Quarter trends, Matthew Furneaux – eCommerce expert and Director at GBG, said, “Generation Zoom have made their intentions clear: they don’t plan to let COVID-19 steal Christmas this year. Rather, what we’re seeing a spike as Brits dash to the digital high street to stock up on festive favourites and gifts for friends and family. While this year’s Black Friday was a success by any measure, consumers are more concerned with ordering and receiving in time for Christmas than on getting the best Black Friday and Cyber Monday deals.”
“As demand continues into December, it will be critical that retailers make a good impression with consumers, if they hope to retain their customer base headed into 2021. Consumers have been vocal this season about just how important fulfilment and delivery matters – this has a direct impact on brand loyalty when retailers fail to meet the demand. Address recognition and other technologies can help retailers establish and keep customer trust headed into the new year. By implementing smart technologies like auto-complete and data verification, check out processes are simple and fast, and delivery details are confirmed and accurate to ensure Christmas reaches every customer, everywhere, in time for Christmas.”
Lauren James, Head of Communications, GBG
GBG polled 1,000 UK consumers about their Christmas shopping and shipping intentions, specifically examining where people will buy gifts and how much they’ll spend, as well as changes people are making to their plans due to the pandemic’s impact.
For full methodology breakdown, refer to page 1 of the Christmas Unwrapped report.
GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers. Our market-leading technology, data and expertise help our customers improve digital access, deliver a seamless experience and establish trust so that they can transact quickly, safely and securely with their customers online.
Headquartered in the UK and with over 1,000 team members across 16 countries, we work with 20,000 customers in over 70 countries. Some of the world's best-known businesses rely on GBG to provide digital services and keep the economy moving, from US e-commerce giants to Asia's biggest banks and European household brands.
To find out more about how we help our customers establish trust with their customers, visit www.gbgplc.com and follow us on LinkedIn and Twitter @gbgplc.
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