Cookie Policy

GB Group Plc (‘GBG’) Website Cookie Policy

GB Group Plc (‘GBG’) Website Cookie Policy

Cookie Policy: Version 3.1, last updated 25th May 2020.

This Cookie Policy sets out how GB Group Plc (‘GBG’) uses and protects any information that you provide when you use this website (

GBG have offices in 22 locations, and our registered head office is located within the United Kingdom.

GB Group Plc
The Foundation
Herons Way
Chester Business Park
United Kingdom

Company Registration Number: 02415211.

For more information, please read our Privacy Policy.

If you have any questions about how your personal information is used by GBG, please contact our Data Protection Officer by email at, write to us at the address mentioned above, or call 01244 657277.

1.0 What are cookies?

Cookies are small text files that are transferred from our site, products and services and stored on your mobile or computer’s hard drive. Cookies are containers for holding simple pieces of information that relate a website to a visitor on a given device (computer, phone, etc.).

Each time you request a page your device will send the contents of the cookie along with the request. This allows the website to link each request together and potentially identify the user/device. The information contained within the cookie is often used to lookup further details held by a website. Many websites use and require cookies for normal operation.

2.0 Why do we use cookies?

We use a combination of cookies to help us to provide you with a personalised service, and to help make our site, products and services better for you. You can select your cookie preferences by changing the settings in your browser. If you decide not to accept all of the cookies, you will still be able to use our site but some things might not work properly. By using our site and choosing not to disable the optional cookies, you are consenting to their use.

GBG use a combination of first-party cookies and third-party cookies. The latter are cookies set with domains different from the one shown on the address bar i.e. as such  webpages on GBG’s domain(s) may feature content from a third-party domain, e.g. a video that is hosted on an outside platform, such as Vimeo.

3.0 What types of cookies do we use?

Session cookies

These are temporary cookies, which are deleted when you close your browser or leave your session on our site or in the product or service. We use session cookies to identify and track users and to store information about your preferences so any page changes or item or data selection you make is remembered from page to page. Our session cookies may also contain your company name and email address, but these will not be retained after the browser is closed.

Persistent cookies

Persistent cookies enable our site to ‘remember’ who you are and to remember your preferences on our site. Persistent cookies will stay on your computer or device after you close your browser or leave your session.

Performance and functionality cookies

These cookies allow us to recognise and count the number of visitors we receive and see how they move around our site, the website they visited before ours, and the website they visited after leaving our site.

We also collect some site statistics such as access rates, page hits and page views. These cookies do not collect personally identifiable information as the information collected is aggregated and anonymous. These cookies help us to improve our service to you.

4.0 Cookies we use on this website


_fbp - this third party cookie helps deliver our advertising to people who have already visited our website when they are on the Facebook website or digital platform part of Facebook Advertising. This cookie expires after 3 months.

For more information on Facebook's cookies, please visit

frthis third party cookie helps deliver our advertising to people who have already visited our website when they are on the Facebook website or digital platform part of Facebook Advertising. This cookie expires after the session ends.

For more information on Facebook's cookies, please visit

Google Universal Analytics






These cookies are used to collect information on how visitors interact with our website. The data is anonymous and primarily used to help distinguish website traffic sources, content visited and time spent on the website. This anonymous data helps GBG to improve the website experience for its users.

For more information on Google's data practices, please visit:


_hjIncludedInSample - this is a third part cookie that provides Hotjar with analytics and anonymised behavioural insight about users to the GBG website. The cookie uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample that is used to generate 1) heat maps of the sections of the webpage that were clicked on the most, 2) funnels to understand the steps that were taken by visitors so we can improve the flow of our website, and 3) recordings of the curser movements of visitors, including mouse movements and clicks. The cookie expires after 365 days.

For more information on Hotjar cookies, please visit


ARRAffinity - this cookie is set by Windows Azure and is used for load balancing to ensure the visitor page requests are routed to the same server in any browsing session.








These cookies are added to our website by LinkedIn to facilitate a number of functions, including content shares, follow features, language preferences and allow us to measure the performance of our LinkedIn campaigns. These cookies can provide audience analytics that may include anonymous business demographics such as company size, industry, job function, or seniority level, but will not include any personal data.

For more information on these third party cookies, please visit






These first party cookies are used to improve the performance (such as load balancing) and the security of the GBG website.


IDE - this is an advertising cookie used by Google and stored under the domain This cookie is used to register and report the website user's actions after viewing or clicking one of the advertiser's ads to improve the relevance of advertising served to the user. This cookie expires when the session ends.

For more information, please visit


personalization_id - this is a third party cookie used as part of GBG's integration with Twitter on our website. This cookie facilitates sharing capabilities for social media and expires after 2 years.


vuid - GBG uses Vimeo to embed our videos on our website. These cookies are used by Vimeo to collect analytics information such as the number of times the video was viewed, etc.

For more information, please visit


These third party cookies are used to identify and store a website visitor's interaction with either landing pages and/or data capture forms on the GBG website. The cookies send this behavioural data to the Hubspot marketing platform, tracking across devices and marketing channels.

For more information, please visit


tuuid and iuuid - GBG uses Demandbase to improve the overall quality of your experience with our brand. These cookies attach a unique ID to your visit to help us identify the company you work for and distinguish our customers from non-customers.

For more information, please visit


5.0 How you can disable the cookies we use on this website

You may be able to configure your browser to restrict cookies or block all cookies if you wish. However, if you disable cookies you may find this affects your ability to use certain parts of our site.

To find out how to manage cookies on popular browsers please see:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, you can download its Opt-out Browser Add-on.

For more information about cookies and instructions on how to adjust your browser settings to accept, delete or reject cookies, see the Internet Advertising Bureau website

6.0 Links to other websites from

Our website may contain links to other websites. If you click on a link and leave our site, please keep in mind that we do not have any control over websites other than and that this policy only relates to our website.

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