GBG acquires DataTools to strengthen location intelligence across Australia and New Zealand
Sydney, Australia – October 23, 2025 – GBG, a global identity technology business, is pleased to have acquired DataTools Pty Ltd (“DataTools”), a leading provider of address validation and data quality solutions in Australia and New Zealand (ANZ).
This strategic move reaffirms GBG’s commitment to ANZ, strengthening its location intelligence capabilities to deliver clean data and accurate address verification, complementing the region’s market-leading identity verification platform. The combined strength of both businesses will accelerate innovation to help organisations deliver optimal customer experiences.
Based in Sydney, DataTools has been a trusted GBG partner for over 10 years. With a customer base of more than 700 organisations across retail, finance, government, healthcare and logistics, the company is known for its innovative AI capabilities, high-performance technology and strong local expertise.
A stronger team, a shared vision
Bringing DataTools into GBG combines two teams with a shared passion for helping businesses deliver better customer experiences through clean, accurate data.
The DataTools team will operate under GBG’s location intelligence arm, GBG Loqate, and in the coming months, the two teams will work to integrate their people, platforms and technology, to further strengthen GBG’s presence in a region where it has been delivering strong growth and continue delivering the innovation that customers need.
Customers will benefit from:
- Broader product capabilities, including enhanced address, phone, and email validation that are highly complementary to our leading identity verification platform
- Local support from experts who know the ANZ market inside out
- Faster, more flexible service via a single cloud-native platform
- Continued investment in innovation, including AI-powered address verification and localisation
For DataTools’ customers, the transition will be seamless with no disruption to existing services and support as integration progresses to bring the two businesses together for an exciting future.
Sam Cutroni, CEO of DataTools, commented: "Joining GBG is a natural next step for us. We’ve always focused on building smart, reliable solutions that solve real customer problems – and GBG shares that same commitment. I’m thrilled to continue that journey with a team that shares our values and vision for the future of address verification in ANZ."
David Green, Chief Revenue Officer, GBG Loqate, added: "DataTools has been a trusted GBG partner for many years. We’re delighted to have secured this opportunity to bring them into the GBG family. By combining forces, we’re in a stronger position to grow our ANZ presence and help every business reach every customer in the world - through innovation, local insight and scale.
About GBG
GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
For over 30 years, we have combined global data with our innovative technology to make sure that genuine people everywhere can digitally prove who they are and where they live.
We are an essential ingredient that protects against digital crime, strengthens business resilience and drives responsible growth, at scale, across a diverse range of sectors. Today, our team of over 1,100 people serve more than 20,000 customers globally.
GBG is a publicly traded company (LSE: GBG). Find out more at GBG website / GBG Loqate website and follow us on LinkedIn.
About DataTools
DataTools is a trusted Australian provider of data quality software, helping organisations validate and enhance customer data for over 30 years. Specialising in address, email, and phone validation, DataTools supports businesses across industries with reliable, locally supported solutions. For more information, visit DataTools' website.
For more information, visit www.datatools.com.au.
