Purpose

Enabling safe and rewarding digital lives for genuine people, everywhere

The digital world isn’t working for everyone. We’re here to change that.

With the real world becoming almost entirely reliant on the digital one, a recognised and trusted digital identity is more important than ever before. For most, this has opened the door to new, safe and rewarding ways to enjoy digital life. But for many, it’s left them behind.

We believe everyone deserves to have the digital world work for them, no matter who you are, where you live or what your background.

Safe

We keep people and businesses safe through our products and through the way we conduct our business. It’s not just a good way to do business, it’s the right way.

Rewarding

Accessing both essential and non-essential services is becoming increasingly complex, but when things work seamlessly, both people and businesses feel rewarded.

Genuine

We’re working to humanise digital identity. We enable genuine people to verify that they are who they say they are, safely. No matter what bad actors are up to.

Everywhere

When we say “everywhere” we mean everywhere. We believe that no matter age, race, gender, location or background, we all deserve to have safe and rewarding digital lives.

A strong company purpose is crucial, as it not only instils a sense of pride and purpose in our team members but also integrates ESG discussions into the highest levels of our organisation. It ensures that our values and impact have a place at the table when making strategic business decisions and planning for the future.”
Hannah WilliamsImpact and Sustainability Manager, GBG
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Impact reports

Impact report 2025

Impact report 2024

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