As a global leader in Identity, Location and Fraud, we leverage data and technology to help our customers make faster, and more accurate decisions. Our technology teams are constantly looking at the most innovative way to solve the challenges that exist in a way that aligns with our standards around data privacy and ethics.
According to current EU guidelines, trustworthy AI should be:
These guidelines aren’t new for GBG, as we have been applying them for years within our own privacy standards. Throughout the organisation, up to and including Board level, we have continually implemented leading data protection standards, to ensure we comply with applicable legislation and process data securely. It hasn’t stopped there for GBG as we believe ethical use of data and technology goes beyond this. We place individuals at the heart of what we do, which gives the added benefit of building trust with all stakeholders: individuals, our customers, suppliers, team members, investors and regulators.
We believe our culture and the practices we have in place today provide strong foundations that we can build on to demonstrate our approach to trustworthy AI.
We acknowledge AI is an area which is rapidly evolving, with new regulations and guidelines being discussed globally. At GBG, we will continue to actively monitor this changing landscape carefully while executing our plan to comply with the pending EU AI Act.
The principles we apply at GBG to ensure trustworthy AI are:
GBG will not pursue AI applications which cause or are likely to cause harm, manipulate individuals or lead to discriminatory outcomes for individuals.