Strategy

Our strategy today

The strong strategic progress achieved in FY25 has focused on four key themes to enable GBG to build on its strong platform and accelerate our growth. As a result, we are well-positioned to capitalise on the attractive long-term structural growth opportunity in our key markets. We will continue to evolve our strategic framework throughout FY26 to drive further progress.

Looking ahead

Looking ahead, our strategic priorities will build on the foundations laid in FY 2025 and reflect the next phase of execution: accelerating growth through a unified platform. As GBG grows, it remains committed to encouraging and retaining simplicity as a key enabler of scale, not only in how it operates, but also through continued focus on consolidating its capabilities to be consumed through a single global platform, GBG Go. A culture of collaboration and performance continues to underpin execution, with GBG acting as one organisation to deliver impact.

Our strategy for accelerating growth through a unified platform

Growth accelerators

As the Group executes against its three key priority areas, additional opportunities to accelerate growth and expand its market presence are being actively pursued. These include:

Integrated GTM approach

A more integrated go-to-market approach across the portfolio for the Group's largest customers, aimed at driving increased cross-sell and up-sell;

Strategic partnerships

Unlocking strategic partnerships that leverage the Group's platform to distribute new capabilities;

Global coverage

Broadening global coverage to extend the Group's competitive advantage and support continued international growth;

Expanding our operating reach

Entering new geographies and targeting attractive vertical markets where the Group does not currently operate;

Disciplined M&A

Pursuing inorganic growth through disciplined mergers and acquisitions.

Our Values

Everything we do is underpinned by our three core values, shaping the way we build our business, interact with our community, and develop responsible technology

Trusted

Breaking down barriers to identity inclusion by building products that have global reach and local representation.

Inclusive

Building trust to protect against digital crime, strengthen business resilience and drive responsible innovation.

Responsible

Operating responsibly to build a future-proof business that’s good for people and the planet.

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