We believe that good corporate governance is essential for building a successful and sustainable business in the long-term interests of all our stakeholders.

It is our view that trust, responsibility and ethics are the cornerstones of an effective organisation and we actively promote a culture of honesty, integrity and respect across the business. We look to uphold human rights, encourage diversity and equality, and promote good governance.

All of GBG’s team members are expected to operate in a responsible manner and key elements of the procedures we have in place to engender trust and facilitate ethical practices are covered in our annual report. These are all underpinned by our Code of Conduct, which is publicised and promoted to all team members, with access and training provided on the Group intranet, ‘be/developed’.

Corporate Governance

The Board ensures that the highest standards of corporate governance are practiced throughout the Group and that it conducts itself in the best interests of the Group’s many stakeholders. In September 2018, we adopted the 2018 Quoted Companies Alliance Corporate Governance Code (the ‘QCA Code’) as the basis of our governance framework and we have complied in full with the QCA Code.

Read our Corporate Governance statement here.

Ethical Practices

It is our policy to conduct business in an honest and ethical manner. We are committed to continuously improving our practices to ensure that slavery and human trafficking are not taking place in any part of our business or supply chain. We expect the same commitment from our suppliers, contractors and business partners and have adopted a policy on Modern Slavery, setting out the standards we expect from our stakeholders, that is reviewed each year; our Modern Slavery Statement is available here.

We take a zero-tolerance approach to bribery and corruption and are committed to acting professionally, fairly and with integrity in all our business dealings and relationships wherever we operate and implementing and enforcing effective systems to counter bribery. Through our Anti-Corruption and Bribery Policy we provide guidance on acceptable behaviour, give team members examples of what would constitute bribery and encourage the reporting of any suspected bribery activities through our independent whistleblowing channel.

We do not tolerate behaviour which contravenes our Code of Conduct, or which could result in reputational damage to the business. We encourage anyone who feels they need to raise a concern to do so without fear of reprisals and we provide clear reporting lines for instances of fraud, bribery, bullying, unfair or unethical treatment and unsafe working practices. We have an externally-provided, 24/7 whistleblowing hotline to enable anyone to report in complete confidence, from anywhere in the world, any unethical practices or concerns.

Data Privacy & IT Security

Our business model is built upon our ability to engender trust with our data partners, the businesses using our products and end consumers, therefore we consider our duty to be a responsible data custodian as one of our most material issues and central to our corporate responsibility strategy.

We are acutely aware of our responsibility to think carefully about how data is processed and used in order to uphold a high standard of data ethics within the business and to enable the same amongst our customers. We prioritise ethical data practices and have several controls, systems and approaches to ensure confidence in our business, including:

  • Evidence of provenance when data sourcing

  • Ability to demonstrate how and where data is being processed and that this is conducted on a lawful basis

  • Fair and transparent approach to all algorithms and technology

We are committed to collecting, processing and analysing data compliantly, in line with data privacy legislation and, as a global company, this covers many jurisdictions and laws, such as the General Data Protection Regulation (‘GDPR’) in the EU and California Consumer Privacy Act (‘CCPA’) in North America. Read more here.

Read more about our approach to governance and ethics here.

Environmental, Social and Governance Statement

As part of GBG’s ESG reporting, the following statement has been extracted from GBG’s 2021 Annual Report & Accounts.