Data cleansing & enhancement
‘At GBG, we help bring your ‘old’ data back to life.
Poor quality or incomplete customer data can be easily restored with our innovative identity data cleansing solutions. Customer data quickly gets out of date so a regular program of maintenance and enhancement will make sure you are always working with the best possible customer data.
Providing high quality intelligence on which to base your business decisions.
of customer data decays each year
social network partners available worldwide to help you enhance your customer contact strategy
estimated proportion of business initiatives that fail due to poor data quality (Gartner)
Whether you are looking to achieve a single customer view, remove duplicates or fill in the gaps in your customer records we’ll make sure you have the right tools to address this – globally.