Data cleansing & enhancement

Richer, cleaner data

Data cleansing & enhancement

We can help you bring your ‘old’ data back to life.

Poor quality or incomplete customer data can be easily restored with our innovative identity data cleansing solutions. Customer data quickly gets out of date, so a regular program of maintenance and enhancement will make sure you're always working with the best possible customer data.

We can provide you with high quality intelligence on which you can base your business decisions.


of customer data decays each year


social network partners available worldwide to help you enhance your customer contact strategy


estimated proportion of business initiatives that fail due to poor data quality (Gartner)

Whether you're looking to achieve a single customer view, remove duplicates or fill in the gaps in your customer records, we’ll make sure you have the right tools to address this - globally.

GBG products to help...


Formerly GBG Matchcode360. Get your customers on board reliably and with precision, drawing on quality data from over 245 countries and territories through the ultimate in type-ahead UX – taking basic information we can enhance it with business information, utilities supplier – and more.

Discover more
GBG Datacare

To maintain relationships with your customers, having accurate data is crucial. GBG Datacare helps you to better understand and communicate with your customers.

Discover more