Customer data insights

Stand out from the crowd

Customer data insights

The customer is in control of a retail relationship. Online, they have easy, instant access to near perfect information on products and what they cost. So why should they choose to buy from you?

Because you offer an excellent experience.


Of marketers strongly agree social media is important for their business


Of growth will come from newly emerged markets

We can help you streamline your onboarding process, reducing drop outs and cart abandonment. Our systems allow you to trigger communications based on an individual customer's behaviour - so you can communicate with them, however they prefer. They’ll get a smooth, efficient and personalised service. You’ll get happy customers and repeat business.

We can help you with

Instant customer validation

Instantly validate the details your customers have provided - including address, email address and telephone number.

Customer insights


Find out how to use your registration process as a chance to learn much more about your customers.

Data accuracy

Ensure the data you are using is always up-to-date. And make the most of existing information, building an all-round picture of your customers.

Checkout optimisation

68% of online shoppers abandon the process. Create a smooth user journey before and during checkout to optimise shopper conversion rates.

GBG products to help...

GBG Matchcode360

Get a 360° view of your customers today. Collect basic information, then map it to social profiles and their physical location. 

Discover more
GBG Datacare

To maintain relationships with your customers, having accurate data is crucial. GBG Datacare helps you to better understand and communicate with your customers.

Discover more
GBG Marketing Services

The more complete and up-to-date your customer information is, the more engaging your customer and prospect interactions will be across all channels. GBG Marketing Services bring everything together in one place so you can understand, decide and act in real time – as quickly as it suits both you and your customer.

Discover more