Customer & location intelligence

Capture accurate customer data for improved insights

Global customer & location intelligence

In today’s global and multi-channel environment, it’s essential for businesses to really understand the identity of their customers. Do you know where and when they like to shop for example? Where do they virtually ‘hang out’? Can you use the details of their location to improve your customer service?

48 hours

The amount of time a US citizen typically needs to open an ‘online’ bank account


The percentage of US citizens who change their email address every 6 months

88 billion

The number of US mail pieces that are tossed in the trash every year due to “poor address quality”


The amount predicted to be spent online by 2025 in the ASEAN region – up from $5.5 bn in 2016

As well as enabling businesses to verify the identity of their customers quickly and easily, we help you improve and enrich the things you know about them. It means you get top-quality data you can trust, and a 360 picture of what they like (and don’t). Wherever you, or they, are in the world.

We help organisations all over the world to improve their customer processes. Dealing with identity data in different languages and multiple address formats doesn’t have to be a chore.

Talk to us, for instance, about helping your customers:

  • Open a bank or investment account without requiring documentary proof of ID
  • Get an insurance quote with minimal data entry
  • Set up an online account with you in seconds

We can help you with

Address capture

Capture accurate address information for 240+ countries and territories – in your customer’s own language

Use geocodes and GPS co-ordinates to automate the data collection process

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Data enhancement

Enhance your existing database with up to date contact information

Cleanse your customer database to minimize wastage and improve response rates

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Data validation

Identify individual properties and other assets such as mail boxes or bus stops for better planning

Identify high risk properties – whether from flooding or fraud

Validate contact information including mobile numbers and email addresses

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“It costs: $1 to verify the accuracy of data at the point of entry, $10 to correct or clean up data in batch form, and $100 (or more) per record if nothing is done – including the costs associated with low customer retention, and inefficiencies”

GBG products to help...

GBG Matchcode360

Get a 360° view of your customers today. Collect basic information, then map it to social profiles and their physical location. 

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GBG Datacare

To maintain relationships with your customers, having accurate data is crucial. GBG Datacare helps you to better understand and communicate with your customers.

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