GBG Transactis holds data on over 40m UK consumers and their buying behaviour. With over 200 contributors and 300 variables it pulls together actual transactional data from over 200 home-shopping and e-commerce brands, so that its rich intelligence can help you make smarter marketing decisions
Support customer acquisition and retention strategies through our unique profiling and modelling technology
Reactivate dormant or lapsed customers through our wider consumer view, based on known behaviours and activity
Optimise contact strategies on new customers, driven by our lifetime value predictive modelling
Enrich insight and understanding of your customers from our multi-dimensional view of the UK consumer, using buying behaviour, demographic, lifestyle and credit attributes
Multi-channel intelligence to support all your marketing and insight needs from tactical on- and offline campaigns to deep dive intelligence gathering
How it works
Consortium of Actual Consumer Behaviour +
A multi-dimensional view of the UK consumer, developed through multi-channel buying behaviours
Unique transactional and lifestyle data source
Enhance customer contact strategies to optimise marketing return on investment
Underpin customer decisioning with our rich view of the UK consumer
Proven success across multiple verticals, including retail, insurance, Travel, financial services
Target active consumers via the products they buy, the channel they prefer and with offers they are known to respond to
We can identify your high value customers by their ACTUAL buying behaviour, not assumed behaviours as with other lifestyle databases
Customer insights across multiple channels +
GBG Transactis data can be segmented by over 300 variables including age, gender, channel and buying preferences for truly customer-centric marketing
Access to consumers channel behaviour and preferences: email, telephone, offline, social id’s, etc
Analyse all the available data to identify customers' propensity to purchase across multiple channels
Create tailored contact strategies based on really granular insights including product preferences, channel usage and share of wallet
Understand customers' online preferences and behaviours to optimise your social strategy
Reactivate dormant customers with an appropriate communications and sales strategy
Insights from more than half a billion transactions including +
38 million individuals available for insight and enhancement
24 million multi-buyers for customer acquisition
2 million updates every month
300+ unique transaction variables
Email data : 12 m
Landline Tel Nos: 10m
Mobile Tel Nos: 10m
Contributions from 205 leading direct sales brands
8.4 million names not available on the edited
Electoral Roll with up to date contact information
£17.5 billion worth of spend
"GBG Transactis have been a great partner to us in our prospecting activity, consistently providing us with highly targeted data. All the staff I have been in contact with over the past years have been a pleasure to deal with, and I wouldn’t hesitate to recommend their services."
Director, Peter Christian
1 of 5
"Based on the data available to us through GBG Transactis, we've been able to create really focussed customer segments that showed us how one group was up to 400% more profitable than others. We now tailor our sales strategy to make the best use of our resources - including identifying those individuals who are not likely to be good prospects for us. This helps us make sure our marketing is always appropriate."
Multi-channel wine merchant
2 of 5
"We used GBG Transactis data to re-activate what was a large dormant customer base. Based on the insights we got, we were able to really tailor our messages with the result that response rates were 24% better than planned."
3 of 5
"The Account Management & Insight Services operations within GBG Transactis have provided invaluable support in the development of strategic third party opportunities with other UK retailers. Craft Retail Group looks forward to building on this relationship over the coming months."
Gary Nuttall (Loyalty & CRM Manager – Create & Craft)
4 of 5
"Coopers of Stortford have worked with GBG Transactis since 2009, during which time they have provided highly targeted prospect data as well as data and analytical services to drive our customer recruitment activity. Our collaboration has been founded on excellent relationships and a pragmatic and efficient approach. GBG Transactis have an excellent understanding of data driven marketing and the work we have done together has supported Coopers’ continued year-on-year growth. They are good people to do business with and I would have no hesitation recommending their services."
Andy McDermott, Director, Coopers of Stortford.
5 of 5
GBG Transactis works brilliantly when teamed with:
Improve the quality and integrity of your data. GBG Datacare cleanses, validates and appends your customer’s data to help you effectively engage.
Get your customers on board quickly and reliably. GBG Matchcode360 validates their identity details immediately – and adds in their social media profiles and more
Make the most of your customer data. GBG Marketing Services give you a real-time Total Customer View across every platform and channel. Base your decision making on the very latest identity intelligence.