The more complete and up-to-date your customer information is, the more engaging your customer and prospect interactions will be across all channels. GBG Marketing Services bring everything together in one place so you can understand, decide and act in real time – as quickly as it suits both you and your customer.
Use transactional data sales to acquire new customers
Respond to them instantly with up-to-the-minute information
Make the most of big data and multi-channel information
Gain insight into the lifetime value of your customers
How it works
Here’s what the full range of GBG Marketing Services can do:
Accurate information +
Check and improve your data quickly and reliably with help from our people
Use our support to check address data for hundreds of countries and territories
Identify individuals so you can exclude them from campaigns that aren’t relevant to them
Take advantage of our team to contact more of the right people using their preferred channels
Hang on to valuable customers by tracing/locating them when they change address
Boost business in real time by:
Harnessing all customer and prospect information from every channel
Adding value to the raw data to transform this into intelligence
Acting upon this customer and prospect intelligence by deploying it within any business application or process
Protect your brand’s reputation, reduce costs and increase ROI with the accurate information you build with our team
Choose the processes that suit your organisation’s needs
Get great value from your database with help from our award-winning consultancy team
Comply with data protection legislation
Benefit from ISO27001 data security certification
Make everything simpler, more accurate and more efficient with help from our team
GBG Marketing Services include these options:
Email consultancy +
Create and monitor customer emails with the help of our team
Measure the effectiveness of your direct marketing initiative
General database consultancy +
Let our team help you structure your data
Support your marketing campaigns with smart use of sound data
Segment or model projects for your specific needs: for instance, ‘pen portraits’ of customer types, or predictive modelling of likely customer interests
Improve marketing effectiveness with in-depth knowledge. For example, predictive modelling analyses customers’ past behavior and the actions of people like them to suggest what they might want to buy next
Ask our team to help clean, enhance and maintain your database. You can choose to do this onsite / managed by a consultant / via an online portal
Avoid the waste of time and money caused by inaccurate or out-of-date information – and instead use solid, dependable data to target customers effectively
Loyalty schemes +
Manage and run highly personalised loyalty schemes with expert help from our team
Retain your customers and increase their value to your organisation
Total customer view +
Consolidate all your customer data, regardless of type (mobile / email / IP) – also known as master data management
Know everything about your customer – achieve a ‘golden customer record’
"GBG helps us make sense of our high volumes of customer data, in order for us to offer our customers the best service possible. Our work with GBG has already helped us improve our service."
1 of 9
"I’ve not managed to come up with a problem the GBG team haven’t been able to solve."
Head of Data
2 of 9
“Ikano really consider GBG as a strategic partner working with us, one of the main things we like about GBG is that they understand our values and ethics and this is core to our business.”
Loyalty Product Manager
3 of 9
"Working closely with us GBG cross-matched the meter point numbers with a raft of other population data so that as soon as the person on the other end of the telephone can confirm a customer Meter Point Number to us, we have all of the necessary information to sell more efficiently to them."
Department Operations Manager for Process, Practice & Support
4 of 9
"Our customer data is worth its weight in gold - and we've been working with GBG for the past 3 years to get the most from it. As GBG Marketing Services has such a rapid turnaround time, it allows us to react to the inevitable changes in our customers' details and circumstances before we contact them with new marketing material."
Compliance and Money Laundering Reporting Officer, UK and Western Europe
5 of 9
"Thanks to GBG we can now be confident that the supporter database we have created is populated with the very latest and most accurate data. We have a duty of care to our supporters to spend the money we receive from them in the most advantageous of ways. Now there is more money to spend on patient care, and that is the bottom line."
Head of Information & Analysis
6 of 9
"GBG Marketing Services enabled us to fully integrate our online and offline marketing campaigns to achieve much higher response rates, in some cases up to 147% more effective."
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"GBG Marketing Services were able to help Big Lottery to verify 90%+ by combining data from multiple sources, enabling a smoother and faster application process, identifying numerous potential fraud cases for investigation. GBG Marketing Services increased the level of validation on identity for Big Lottery to over 90%"
8 of 9
“GBG Marketing Services has provided invaluable support in the development of strategic third party opportunities with other UK retailers. Craft Retail Group looks forward to building on this relationship over the coming months.”
Loyalty & CRM Manager - Create & Craft
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GBG Marketing Services works brilliantly when teamed with:
Get your customers on board quickly and reliably. GBG Matchcode360 validates their identity details immediately – and adds in their social media profiles and more
GBG Single Customer View (SCV) will help you understand customer and prospect identities and how each individual interacts with your business.
Email Solutions product sheet
GBG’s Email Solutions works with a number of technology partners to provide the tools, solutions and support required to help satisfy customer requirements.
Case study - Fitness First
Fitness First chose GBG Marketing Services to drive increased customer engagement from its email marketing campaigns. Read how GBG helped Fitness First drive a fantastic 42% increase in engagement.