What it does

The more complete and up-to-date your customer information is, the more engaging your customer and prospect interactions will be across all channels. GBG Marketing Services bring everything together in one place so you can understand, decide and act in real time – as quickly as it suits both you and your customer.

The benefits of GBG Marketing Services

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    Build a complete view of all your customers

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    Use transactional data sales to acquire new customers

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    Respond to them instantly with up-to-the-minute information

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    Make the most of big data and multi-channel information

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    Gain insight into the lifetime value of your customers

How it works

Here’s what the full range of GBG Marketing Services can do:

Accurate information +

Features

  • Check and improve your data quickly and reliably with help from our people
  • Use our support to check address data for hundreds of countries and territories
  • Identify individuals so you can exclude them from campaigns that aren’t relevant to them
 

Benefits

  • Take advantage of our team to contact more of the right people using their preferred channels
  • Hang on to valuable customers by tracing/locating them when they change address
  • Boost business in real time by:
  • Harnessing all customer and prospect information from every channel
  • Adding value to the raw data to transform this into intelligence
  • Acting upon this customer and prospect intelligence by deploying it within any business application or process
  • Protect your brand’s reputation, reduce costs and increase ROI with the accurate information you build with our team

Manageable +

Features

  • Choose the processes that suit your organisation’s needs
  • Get great value from your database with help from our award-winning consultancy team 
 

Benefits

  • Comply with data protection legislation
  • Benefit from ISO27001 data security certification
  • Make everything simpler, more accurate and more efficient with help from our team

Additional features

GBG Marketing Services include these options:

Email consultancy +

Features

  • Create and monitor customer emails with the help of our team 
 

Benefits

  • Measure the effectiveness of your direct marketing initiative

General database consultancy +

Features

  • Let our team help you structure your data 
 

Benefits

  • Support your marketing campaigns with smart use of sound data

Analytics +

Features

  • Segment or model projects for your specific needs: for instance, ‘pen portraits’ of customer types, or predictive modelling of likely customer interests 
 

Benefits

  • Improve marketing effectiveness with in-depth knowledge. For example, predictive modelling analyses customers’ past behavior and the actions of people like them to suggest what they might want to buy next

Datacare +

Features

  • Ask our team to help clean, enhance and maintain your database. You can choose to do this onsite / managed by a consultant / via an online portal 
 

Benefits

  • Avoid the waste of time and money caused by inaccurate or out-of-date information – and instead use solid, dependable data to target customers effectively

Loyalty schemes +

Features

  • Manage and run highly personalised loyalty schemes with expert help from our team
 

Benefits

  • Retain your customers and increase their value to your organisation

Total customer view +

Features

  • Consolidate all your customer data, regardless of type (mobile / email / IP) – also known as master data management 
 

Benefits

  • Know everything about your customer – achieve a ‘golden customer record’ 

Client testimonials

Talk to somebody about this product

GBG Marketing Services works brilliantly when teamed with:

Find out more

  • GBG Single Customer View product sheet

    GBG Single Customer View (SCV) will help you understand customer and prospect identities and how each individual interacts with your business.
    Download

  • Email Solutions product sheet

    GBG’s Email Solutions works with a number of technology partners to provide the tools, solutions and support required to help satisfy customer requirements.
    Download

  • Case study - Fitness First

    Fitness First chose GBG Marketing Services to drive increased customer engagement from its email marketing campaigns. Read how GBG helped Fitness First drive a fantastic 42% increase in engagement.
    Download

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