of UK consumers move house each year
the amount home movers spend on products related to their move
the minimum increase in responses event driven communications typically achieve
Timing is everything. Targeting your customers with products or services that aren't suitable for them can negatively affect your marketing campaign effectiveness.
Even your best customers might not tell you when they've moved house. Don't let a change of address be the end of your customer relationships.
Sending unsuitable offers and promotions, or sending them to the wrong address increases your risk of reputation damage. Don't let out of date data affect your customer experience.
Most of your customers' circumstances will change over the years, and so will their behaviours. To communicate effectively with your customers, you need to understand the life events they're going through, so you can personalise your customer experience, improve engagement and increase your conversions.
Being able to identify and act on your customers' life events can dramatically improve the effectiveness of your marketing campaigns and customer contact programmes. You'll be communicating with your customers when they need your products or services most.
Even your best customers might forget to tell you when they've moved house, meaning you risk losing contact with them. Homemovers Data enables you to trace an individual to a new address, or better still - identify when they're about to move.
By understanding when your customers are about to move house, or may have just moved house - you can act quickly and help your customers with taking out a loan or house insurance, purchasing furniture, or switching energy provider.
Our Homemovers Data covers 90% of purchase and rental transactions in the UK.
We use a combination of datasets to identify people who have moved house, or are about to, so you can have confidence that your data is maintained to have the most accurate contact details for your customers, and that you're compliant.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.
Watch our panel of data experts discuss how life event data can help you speak to your customers with context and personalisation. Find out how you can improve engagement and conversions, and also learn some keys to success when using this kind of data.Discover more
Trace an individual to a new address, or better still - identify when they're about to move, so you can act quickly and help your customers with taking out a loan or house insurance, purchasing furniture, or switching energy provider.Discover more