Demographic Profiling

Communicating with customers is pointless if it's not relevant.

GBG Datacare | Demographic Profiling

Demographic profiling is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.

We understand the issues you face

Campaign ROI

Your campaigns aren't doing as well as you expected. Is your product or service suitable for who you're targeting?

Driving revenue

You're struggling to grow your revenue using your current data and processes.

Customer experience

You don't understand your customers enough to give them the customer experience they expect.

How can demographic profiling help?

A customer's 'situation' is made up of a number of demographics such as:

  • Income level
  • Age
  • Gender
  • Marital status

The more you understand about your customers' situation, the better you can target them with your products or services.

That's where GBG Datacare Demographic Profiling can help you.

GBG Datacare uses a combination of datasets to help you with demographic profiling. We create stereotypical profiles at individual, household or postcode level. These are heavily based on financial, social, life stage and age data, and can help you understand what your customer looks like, what their interests are and their behaviour, so you can target them with the products and propositions they want to see.

Engaging with consumers and gaining their trust is the key to a long and profitable relationship. This applies right throughout the customer lifecycle. Targeted, relevant multi-channel communications based on an individual’s likes and dislikes helps to gain your consumers' trust, loyalty and helps you to build long and profitable relationships.

Demographic profiling helps you make the most out of your customer data, maximising your campaign results, and helping you to deliver a world-class customer experience.

GBG Datacare: fully integrated & customisable

Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.

We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.

Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.

Talk to our specialists about demographic profiling

Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to customer data.




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