Deceased Screening

Act sensitively when your customers have passed away, stay compliant.

GBG Datacare | Deceased Screening

Deceased screening is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.

1%

of the UK population die per annum

525,048

Deaths registered in England & Wales in 2016

We understand the issues you face

Brand reputation

Sending communications to someone who is deceased can cause unnecessary distress to their relatives, potentially damaging your brand and reputation.

Campaign ROI

If your customer is deceased, and you're attempting to communicate with them - you'll end up wasting resource, which affects your campaign effectiveness and ROI.

Compliance

If you're not regularly checking your customer database against mortality files, then you could be at risk of not meeting GDPR requirements.

Possibly the most important type of suppression

Communicating with deceased individuals through any channel can cause further upset to bereaved families, risking damage to your brand’s reputation and your bottom line through wasted resource. You could also open your organisation up to potential identity fraud.

You need to prove to the ICO that you've made reasonable effort to ensure that the personal data you hold is up to date and accurate.

We use a combination of datasets to ensure that your customer data is effectively screened against deceased records.

GBG Datacare: fully integrated & customisable

Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.

We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.

Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.

Talk to our specialists about deceased screening

Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to customer data.




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