If you have the wrong address, phone number or email address for your customer, they could miss your communications, negatively impacting your campaign effectiveness.
If your customers aren't receiving your communications, or they're receiving your communications but not through their preferred channels, you risk damage to your customer satisfaction and your brand reputation.
Using data that you shouldn't be, or that's out of date increases your risk of breaching GDPR. You need to ensure that your data is kept current.
In an ideal world, you'd have the correct contact details to be able to communicate through your most effective channels, and importantly your customer’s preferred channel. This is never the case, as data degrades at a rapid rate. Even if you were able to capture all this channel information, it wouldn't be correct forever – meaning you lose communication through preferred channels.
GBG Datacare's contact validation solution enables you to understand what contact information is correct, live and usable – and importantly which isn’t and needs to be replaced, sought or acquired. Validating this information before a campaign can:
We use a combination of datasets to ensure that your contact data is useable.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.