Data quality should be the foundation of your customer management strategy. Analytics, data mining, campaign management, customer experience, reporting and metrics are all underpinned by data quality, and that's why you need to ensure that your data is as clean as it can be. GBG Datacare can help improve the accuracy of your data, so you have a better chance of success when you communicate with your customers and prospects. The cleaner your data, the more you'll be able to improve your customer experience and loyalty, increase your marketing campaign effectiveness, and reduce your risk of a compliance breach.
GBG’s home mover intelligence solution offered unrivalled performance metrics when it was used for an energy switching campaign for USwitch. Data quality was excellent, it led to a higher than average quote conversions and a lead to sale conversion which was comparable to online generated leads for utility activities.
GBG’s self-service solution has continued to help RSPB maintain a high level of data quality. It has ensured that RSPB maintain a consistently high level of brand reputation, through screening out deceased individuals and has made continued efficiency savings by not mailing individuals who have moved.
GBG have provided us with a great service in our recent mailing data cleanse. Their online system is easy to use and enables us to understand exactly what we are getting back and what the costs will be, before we push the button. I wouldn’t hesitate to recommend GBG.
GBG's data has enabled us to gain a greater insight into members who might be moving home. This means we are able to contact them at an appropriate time during their home move in order to better manage the transfer of their services to their new property. This has greatly improved the customer experience we can provide, making members' lives easier at a notoriously busy point in their lives.
Watch our panel of data experts discuss how life event data can help you speak to your customers with context and personalisation. Find out how you can improve engagement and conversions, and also learn some keys to success when using this kind of data.Discover more
Trace an individual to a new address, or better still - identify when they're about to move, so you can act quickly and help your customers with taking out a loan or house insurance, purchasing furniture, or switching energy provider.Discover more
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