Published: Wednesday March 30, 2011

LaSer UK, one of the UK’s leading providers of credit and loyalty programmes, has seen a six-fold return on investment thanks to a technology solution provided by GB Group, a global leading Identity Management business. The solution, URU, allows LaSer UK to sign up and verify customers faster and more efficiently than ever before.

The solution has been implemented across all three of its business areas following a successful trial with GB Group. The implementation has been driven by LaSer UK’s requirement for a robust identity verification solution to identify immediately instances of fraud without compromising on the customer’s on-boarding experience. The launch of a new online credit card offering has been one particular area of significant success.

LaSer UK manages over four million customers on behalf of more than 200 organisations and speed and diligence are therefore key when evaluating and signing up new customers. Over the last 12 months, the company has increased this sign-up process significantly, while at the same time making this a much smoother process for customers. 

“When offering customers the opportunity to invest in a credit card, the ability to accurately verify that person is absolutely paramount,” said Ian Frith, Fraud and Underwriting Manager at LaSer UK. “However, it’s also important to make the on-boarding process as easy and uncomplicated as possible, as it could put customers off straight away.

“GB Group was able to present us with the perfect solution – a truly innovative verification tool, unlike anything else we viewed in the market, which also provided customers with a slick and simple sign-up experience. For every pound spent with GB Group, we’ve saved six through fraud prevention.”

Richard Law, CEO at GB Group commented, “We’re delighted to strengthen our relationship with LaSer UK. Through implementations such as our identity verification technology, we are working together to achieve the same goals: reduce the level of risk and fraud associated in this market.”

Powered by GB Group's award winning technology, ID3®, URU helps businesses in the UK sign-up new customers faster and more effectively than any other ID Verification solution on the market. It offers a robust solution for age verification and identity verification of UK citizens, providing clients with peace of mind – and an instant customer sign-up facility to drive through maximum revenues.

Based in Solihull, LaSer UK operates under the consumer trading names Creation Consumer Finance Ltd, Creation Financial Services Ltd and Sygma Bank UK. It offers a range of credit and loyalty schemes including credit cards, store cards, gift cards, loyalty programmes and point of sale loans to major national brands including DSGi, Flybe, DELL, Dreams and DFS.

The company is now engaged in conversations about other products and services available from GB Group’s extensive suite of Identity Management technology.