Published: Thursday October 03, 2013

London,  03 October 2013


GBG, a global leader in Identity Intelligence, has announced the launch of the new version of its flagship Matchcode product, providing access to the most comprehensive Identity (ID) Registration service on the market for the first time, offering real-time global address, email, mobile and landline global telephone validation. 

The ability to accurately register customers from across the globe in seconds has become a fundamental business requirement for any organisation wanting to operate an effective worldwide trading platform. Combining over 30 years of data quality expertise from Capscan* and GBG, Matchcode is available via a new SaaS delivery platform with real-time management information.  Add to this the ability to easily link to GBG's full range of global ID Verification web services offering the capability to verify the names of over 3 billion people worldwide, and multi-national businesses have the technological means to realise their global e-commerce ambitions.

The opportunities to buy and sell, and outsource around the world are phenomenal, with businesses now having access to billions of new customers and attractive revenue streams that were previously inconceivable. According to eMarketer, global e-commerce sales passed US $1 trillion in 2012 and are expected to rise by 30% in the coming year with China surpassing the US as the biggest market. But with the promise of new prosperity, reflected in the rising demand for luxury brands and products globally, comes a whole new world of data quality challenges specific to each country. Accurately capturing the full range of customer Identity data is a well understood business requirement and the basis of creating a successful customer relationship. Until now, the ability to validate all customer characteristics on a global basis and in real-time has been unavailable.

David Green, Business Unit Director of GBGroup's ID Registration business explains: "Accurately capturing relevant contact data to create a complete customer Identity Profile, is widely recognised as being important, but for the first time we've managed to bring together the broadest range of customer contact data on a global basis, recording data with the relevant postal accreditations, the ability to transliterate data into multiple language character sets and to append geo-codes. All of this is delivered through a single service enabling customers and partners to integrate all GBG validation checks in under 4 minutes using simple drag and drop functionality, and with real-time management information.

Companies can have confidence in data recorded accurately and at speed in all interactions with their customers. Utilising accurate data in marketing and business intelligence provides tangible and measurable benefits to international businesses. Head of IT at Nectar Italia, Francesco Tiberi, comments: "With millions of members from all around the world the cost of printing and mailing is considerable. Should a statement be returned to us undelivered, or be sent to the wrong address, particularly in a foreign country, it would represent unnecessary wastage and cost. Ensuring the right statement gets to the right household is also important for maintaining the positive brand image of Nectar Italia. GBGroup helps us in both of these respects."


*Note: Capscan, the international data quality management company, GBGroup acquired in 2011.

About Matchcode

Matchcode is GBGroup's flagship Identity Registration product, which provides real-time global address, email, mobile and landline telephone validation and geo-coding for more than 240 territories worldwide, and has proven successful with multi-national organisations worldwide. The industry-leading global  customer registration solution is fully multi-lingual, and supports both Latin and non-Latin based languages as an on-demand (SaaS) service or as a stand-alone application, and has access to premium 'expert' address data that is enhanced with street gazetteer information (AddressBasePremium), superior to that offered by the national postal authorities.

About GBGroup

The most profitable and successful organisations recognise the value of understanding the individual identity of their customers and employees. GBG combines this concept of identity with technology to create an environment of trust, so that organisations can employ people and connect, communicate and transact with consumers, safely and responsibly.

We call this Identity Intelligence.

GBGroup’s Identity Intelligence solutions include:

Register & Verify  -  International software and services for quick and accurate customer registration; and the verification of identities of individuals & businesses remotely.

Cleanse & Engage – Innovative software and services which provide accurate and up-to-date identity information to deliver improved intelligent customer contact strategies.

Employ & Comply – Thorough background checks through online verification and authentication of individuals enabling organisations to safeguard, recruit and engage with confidence.

Trace & Investigate – Leading software and services which provide the most accurate and up-to-date picture of the UK’s population, properties and businesses to quickly locate, investigate and contact the right individual, first time.

For any further information, please contact:

Kei Hau, GBGroup
Tel: +44 (0)20 7428 1253

Sereene Brown, Bite Global
Tel: +44 (0)20 8834 3402