Published: Monday November 14, 2011


Celton Manx, whose Sports Betting brandwww.SBOBET.COM is a Global Leader in on line Sports Betting has selected GB Group, the premier Identity Management business to manage its ID Verification processes. Celton Manx takes its regulatory obligations and commitment to responsible gaming very seriously. With over 600 transactions per second at peak times, the business requires a robust ID Verification solution which meets the age, anti-money laundering (AML) and compliance legislation set out by the Government of the Isle of Man.

SBOBET Sportsbook offers over 500 sporting events every week, with extensive coverage of all major soccer leagues and international sporting events. GB Group’s ID Verification solution, powered by its award winning ID3 technology, integrates seamlessly into SBOBET’s site to verify age and identity in real-time, at the very start of the player relationship. 

Bill Mummery, Executive Director at Celton Manx comments, “We take a strong stand in being a socially responsible bookmaker and the well-being of our players is of the utmost importance to us. Working with GB Group, we are able to verify players at the very start of the relationship to ensure the company only accepts player registrations which meet the regulations set out by our licence.

“In addition to player verification, Celton Manx monitor players’ activity, including escalating play and deposit patterns and will intervene should the behaviour of a player cause any concern. Equally we provide a number of options for players to self exclude and set limits for betting budgets. We monitor anyone who has set limits or self-excluded, preventing players from breaching their own restrictions, even if they try to set up another account. Protecting the under age and vulnerable is an absolutely fundamental component of our business model” 

Peter Murray, GB Group’s Head of Gaming and Consumer Service says, “We are delighted to be working with a company of the calibre of SBOBET. Through implementations such as our Global ID Verification technology, we are working together to achieve the same goals - ensuring player protection and maximising the reduction in the levels of risk and fraud associated in this market.”

Mummery added, “On a more general note GB Group’s solution will complement a number of existing systems that ensure legitimate and responsible use of our site.” 

About GB Group plc

GB Group is a leading Identity Management business. It helps organisations recognise and verify all elements of an individual’s identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably.  In doing so, we help businesses like O2, Laura Ashley, HMRC, HBoS, LloydsTSB, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions – and reduce costs across the business.


About Celton Manx (SBOBET.com)

Celton Manx Limited the operator of SBOBET is headquartered in, licensed and fully regulated by the Government of the Isle of Man.

Celton Manx is a great supporter of local community initiatives, taking a very positive and proactive stance on its corporate responsibility. It has recently been a major sponsor of the Isle of Man Commonwealth Games Association, Isle of Man Newspapers Junior Journalist of the Year, Awards for Excellence, the Isle of Man Red Cross, IOM Government’s STEP programme, the Isle of Man Football Team and most recently the Bobby Moore Charity Golf.


For any further information, please contact:

GB Group plc

Maxine Morgan, GB Group
Email: marketing@gb.co.uk
Tel: 01244 657333

Issued by:

Simon Johns, Bite Communications
Email: simon.johns@bitecommunications.com
Tel: 020 87359740

Celton Manx (SBOBET.com)

Bill Mummery, Executive Director, Celton Manx  
Tel: +44 1624 721977

Issued by:
Shirley Callow, Isle of Man Advertising & PR
Tel: +44 1624 620440