Interwetten extends its relationship with GB Group to grow its international strategy safely and responsibly

 Published: Monday November 29, 2010

 Written by GBG News on Investor News

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LONDON – 29 November 2010 – GB Group, a global leading Identity Management business, has recently extended its relationship with Interwetten, one of the world's leading sports betting providers, to continue managing Interwetten's online ID verification processes.

With over one million customers in more than 100 countries, Interwetten requires an ID verification solution which enables it to accurately identify customers around the globe. Birgit Bosch, Managing Director at Interwetten says, “We are confident that with GB Group's Identity Management expertise, we will continue to grow our international customer base in a safe, secure and responsible way. We are delighted with the quality of service we receive from our account director and the team at GB Group, so the decision to continue our relationship was a relatively easy one to make.”

Peter Murray, GB Group's Account Director says, “To be working with such a prestigious company like Interwetten, is fantastic and we're looking forward to working with them for many years to come as they implement their growth strategy.”

Murray adds, “Our Identity Management services extend far beyond international age, ID verification and fraud management solutions. GB Group also provides Identity based Marketing Services, with which online gaming operators are able to make the most of the verified data held on each player in order to maximise response rates, drive revenue, increase player lifetime value and improve profitability.”

GB Group has just returned from showcasing its international ID verification and enhanced fraud management solutions, as well as their marketing services for gaming solutions, at the Annual European iGaming Congress and Expo (EiG) in Copenhagen, an event that GB Group has supported for a number of years.

About GB Group plc

GB Group is the UK's leading Identity Management business. It helps organisations recognise and verify all elements of an individual's identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like O2, Laura Ashley, HMRC, BBC TV Licensing, Ordnance Survey, HBoS, LloydsTSB,, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions – and reduce costs across the business.

GB Group is listed on the London Stock Exchange (GBG). For more information, please visit GB Group's website: GB Group - because identity matters™

About Interwetten

Interwetten was founded in 1990 as a sport betting provider via telephone. In 1997 the company launched Today it is one of the world's leading players in the market.

The company currently boasts over one million customers in more than 100 countries. Last year alone bets were placed on more than 90,000 different sporting events in over 70 countries. A casino and a range of games complete Interwetten's product portfolio