Published: Wednesday September 11, 2013
Written by on News
We are delighted to announce that GBGroup (GBG) has won 'Outstanding Marketing Services Provider 2013' at this year's annual Database Marketing Awards.
The Database Marketing Awards is the main event of the year where all companies and suppliers involved in the Direct Marketing industry reward those businesses that have truly innovated and provided something special. This is the second year in a row in which GBG has won this industry accolade, recognising us as the leader in the provision of these services.
Following the win in 2012, GBG has continued to push the limits of its innovation, striving to ensure products and services make a real difference to our client's bottom line. Our Cleanse and Engage offering enables public and private sector organisations to utilise identity information to generate engaging communications across multiple channels. GBG's proposition has developed to include real-time processes plus an omni-channel approach across global markets which help businesses make the most of big data. Customers understand the need to exploit the benefits of a fully integrated Single Customer View that can be leveraged across operational areas of business such as CRM, call centre, retail outlets etc.
GBGroup is well placed to exploit this opportunity and has seen significant new business wins this year in this space.
It is hugely encouraging winning this award for the 2nd year running and rewarding that our team, customers and products are being recognised.
John Joyce, Director of ID Engagement said: "GBG's strategy is to use identity data intelligently with industry leading technology enabling our customers to focus on actionable insight that delivers real outcomes. We are delighted to have this investment recognised for two years running at the Database Marketing Awards."