32Red chooses GB Group’s ID Verification service to grow its domestic and international customer base safely and responsibly
Published: Wednesday November 23, 2011
Written by on News
London – 23rd November 2011 – GB Group PLC, a global leading Identity Management business, has recently been selected by 32Red, an award-winning online casino, poker and bingo operator, to manage its online ID verification processes. A highly reputable business, 32Red is renowned amongst the player community as providing a first class service and their many awards are testament to this.
32Red is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner and is fully committed to responsible gambling. Pat Harrison, Operations Director at 32Red says, “We constantly strive to deliver the highest standards here at 32Red and it is our main objective to ensure that our players have the best experience when gaming. A robust ID Verification solution is imperative to our business. We chose GB Group because of its high match rates and the flexibility that the product offers in terms of the ability to refine and tweak ID scoring. We are confident that with their Identity Management expertise, we will continue to grow our customer base in a safe, secure and responsible way. GB Group shares our international vision for growth and we are delighted with the quality of service we receive from our account director and the Professional Services team.”
Peter Murray, GB Group’s Head of Gaming and Consumer Service says, “New technologies and data sources are invaluable components in the fight against fraud and at GB Group we constantly invest in both of them to support the egaming sector. The real advantage of our Identity Management solutions is that, through the use of our propriety technology, we give access to the widest and most current levels of UK and international identity data. We are very much looking forward to working with 32Red to ensure their esteemed reputation is replicated around the world, as they embark on their international growth strategy.”
About GB Group plc
GB Group is a leading Identity Management business. It helps organisations recognise and verify all elements of an individual’s identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably. In doing so, we help businesses like O2, Laura Ashley, HMRC, HBoS, LloydsTSB, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions – and reduce costs across the business.
About 32Red plc
32Red is eight times winner of Best Casino and winner of Casino of the Decade in 2010 awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 450+ casino games, including over 250 online slots, online roulette and more.
Over 80% of 32Red's players are from the UK and 32Red is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner. The Company operates four different casino brands, its flagship being 32Red Casino. Other casinos include Dash Casino, Nedplay and Golden Lounge as well as 32Red Mobile – a mobile specific casino launched in 2009.
Other gaming products from 32Red include 32Red Poker, 32Red Bet and 32Red Rummy – the most recent addition to its portfolio. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.
For any further information, please contact:
GB Group plc
Maxine Morgan, GB Group
Tel: 01244 657333
Simon Johns, Bite Communications
Tel: 020 87359740