Published: Wednesday January 14, 2015
Written by on Blog Entry
La Redoute have partnered with GBG Transactis to deliver customer acquisition through their Spring / Summer 2015 season. Transactis has worked with the brand for a number of years, and the latest collaboration is an extension to the existing relationship as La Redoute looked for a partner who could combine data, insight and consultancy to deliver their seasonal objectives.
The partnership has begun with a number of acquisition campaigns this season with GBG Transactis delivering a range of data-driven services to support the brand. These include data sourcing, profiling, modelling, processing, and campaign reporting.
The TransAction data asset is a key component in achieving these objectives, being the foundation of the modelling and insight for La Redoute.
Notably this has been the first cross-site delivery across GBG from the newly acquired Richmond-based Transactis team (TransAction data and insight) and the Datacare team in Chester (data processing).