South Africa’s number one homeware retailer adopts GBG Instinct to prevent fraud for its online customers

The HomeChoice Group is the largest home shopping retailer in South Africa selling homeware merchandise and financial services to the expanding urban, middle-income mass market

The company was experiencing a rapid growth in online sales and wanted to digitalise credit decisions to ensure more streamlined client onboarding. At the same time, HomeChoice wanted to improve the detection and prevention of application fraud and to stay ahead of increasingly sophisticated fraudsters, while minimising any friction introduced into the customer experience within a highly competitive market.

Read how they adopted GBG Instinct to prevent fraud for their online customers.

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