GBG in Conversation with...

GBG spoke to industry experts Lee Willows, Chris Elliott and our own Bess Matthews for more perspectives on affordability in gambling. Watch the conversations in full, or replay the highlights below.

GBG In Conversation with Bess Matthews - Full Video

Rebekah Jackson talks with Bess Matthews, Product Manager at GBG. They discuss how we developed the Affordability Solution to run alongside our current age , AML and identity verification checks so that gaming operators can undertake affordability checks without additional friction in customer experience.

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GBG In Conversation with Bess Matthews - Snippets

Affordability Solution: Flexibility

Bess explains how we use a layered approach of public data and individual affordability indicators to offer operators a flexible solution that fits in with their current AML and Age verification process.

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Affordability Solution: Development

Bess describes how we developed our Affordability Solution after talking to Operators about their current approach to responsible gambling.

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Affordability Solution: Regulation

Bess and Rebekah explore the reasons why operators would take an affordability solution to protect vulnerable players when it's not currently regulated.

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Affordability Solution: Technology

Bess talks through three different ways operators can protect vulnerable players from harm, using a combination of player-led, manual and technology solutions.

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GBG in Conversation with Chris Elliott - Full Video

Rebekah Jackson talks with Chris Elliott, Senior Associate at Wiggin. They discuss the regulator's current stance on responsible gambling, as well as their thoughts on the challenges of implementing robust affordability checks.

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GBG in Conversation with Chris Elliott - Snippets

Affordability Solution: AML

Chris describes how the type of information used for AML checks later in the process can also be used for responsible gambling.

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Affordability Solution: Challenges

Chris shares his thoughts on the key challenges operators are facing focused on what to check, when and how.

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Affordability Solution: Player Interaction

Chris talks about how the Commission's customer interaction and guidance around safer gambling uses the concept of affordability to understand when to interact with customers.

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Affordability Solution: UKGC Expectations

Chris says that the Commission has made no secret to try and improve consumer standards with voluntary or regulated standards.

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GBG In conversation with Lee Willows

Full video

Rebekah Jackson talks with Lee Willows, CEO of Young Gamers & Gamblers Education Trust (YGAM). They discuss how Lee's former addiction to gambling drove him to set up the charity to help educate young people about problematic gaming and gambling.

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Affordability Solution

Find out how our Affordability Solution can help enhance your commitment to responsible gambling.

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