Rebekah Jackson talks with Bess Matthews, Product Manager at GBG. They discuss how we developed the Affordability Solution to run alongside our current age , AML and identity verification checks so that gaming operators can undertake affordability checks without additional friction in customer experience.
Bess explains how we use a layered approach of public data and individual affordability indicators to offer operators a flexible solution that fits in with their current AML and Age verification process.
Bess describes how we developed our Affordability Solution after talking to Operators about their current approach to responsible gambling.
Bess and Rebekah explore the reasons why operators would take an affordability solution to protect vulnerable players when it's not currently regulated.
Chris describes how the type of information used for AML checks later in the process can also be used for responsible gambling.
Chris shares his thoughts on the key challenges operators are facing focused on what to check, when and how.
Chris talks about how the Commission's customer interaction and guidance around safer gambling uses the concept of affordability to understand when to interact with customers.