If you have the wrong address, phone number or email address for your customer, they could miss your communications.
If your customers aren't receiving your communications, or they're receiving your communications but not through their preferred channels, you risk damage to your customer satisfaction and your brand reputation.
Identify any inaccuracies in your data, so that you can quickly correct, append or suppress. In doing so, you can make certain that your personal data is kept up to date.
In an ideal world, you'd have the correct contact details to be able to communicate through your most effective channels, and importantly your customer’s preferred channel. This is never the case, as data degrades at a rapid rate. Even if you were able to capture all this channel information, it wouldn't be correct forever – meaning you lose communication through preferred channels.
GBG Datacare's contact validation solution enables you to understand what contact information is live and usable – and importantly which isn’t - and needs to be replaced, sought or acquired. Validating this information can:
We use a combination of datasets to ensure that your contact data is usable.
Engaging with your customers and gaining their trust is the key to a long and prosperous relationship. This applies throughout the customer lifecycle. Relevant multi-channel communications help gain customers' trust.
Use our fully managed service or choose individual solutions to complement and support your in-house activity. Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.