Address and name formatting and correction is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.
Campaign ROI
Addresses that are incorrectly formatted can lead to undeliverable mail, missed sales opportunities and missed Mailsort discounts - all impacting your campaign ROI and effectiveness.
Brand reputation
If your customers aren't receiving your communications, or they're receiving the wrong communications from you, you risk damage to your customer satisfaction and your brand reputation.
Compliance
Sending multiple communications to the same household, communicating with the wrong person, and not being able to accurately analyse your data increases your risk of a GDPR breach.
We use a combination of datasets to ensure that your name and address data is the most up to date, and correctly formatted.
Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.
We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.
Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.
Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to address data.