Address Forwarding & Gone Away Suppression

Keep up with your customers' changing circumstances.

GBG Datacare | Address Forwarding & Gone Away Suppression

Address forwarding and gone away suppression is a feature of our GBG Datacare data cleansing solution, helping you to connect, communicate and transact with your customers and prospects sensibly, and profitably.


address changes per day


homes are sold annually


of the UK population move home per annum


The times an average brit will move home in their lifetime

We understand the issues you face

Campaign ROI

If your customer moves house and doesn't tell you, it can lead to undeliverable mail and missed sales opportunities - all affecting your campaign effectiveness and ROI.

Brand reputation

If your customers think you've stopped communicating with them, or you're sending communications to the wrong person, you risk damage to your customer satisfaction and your brand reputation.


Sending multiple communications to the same household, communicating with the wrong person, and not being able to accurately analyse your data increases your risk of a GDPR breach.

How address forwarding and gone away suppression can help

Ensuring your database keeps up with consumers’ changing circumstances is difficult. Address forwarding and gone away suppression files can help you identify individuals who have moved, died or don't want to be contacted.

We use a combination of multiple datasets to provide indication that an individual is no longer at a property. You can use one, all, or a combination of files to obtain the best match rate and maintain your data. Which you use depends on the purpose of the suppression.

GBG Datacare: fully integrated & customisable

Engaging with your customers and gaining their trust is the key to a long and profitable relationship. This applies throughout the customer lifecycle. Targeted, relevant multi-channel communications based on individual’s identities, their likes, dislikes and preferred contact method help gain customers' trust.

We can help you create world-class interactions that foster long and profitable relationships with your customers. Use our fully managed service or choose individual solutions to complement and support your in-house activity.

Work with us and we’ll tailor make an individual data cleansing solution that’s robust, reliable, and most importantly, compliant.

Talk to our specialists about address forwarding and gone away suppression.

Contact the GBG Datacare team to discover how we can save your company time, money and hassle when it comes to address data.

What is our legitimate interest? click here
To view our privacy policy, click here