Data quality should be the foundation of your customer management strategy. Analytics, campaign management, customer experience, reporting and metrics are all underpinned by data quality, and that's why you need to ensure that your data is as clean as it can be. GBG Datacare can help improve the accuracy of your data, so you have a better chance of success when you communicate with your customers. The cleaner your data, the more you'll be able to improve your customer experience and loyalty.
We can provide you with a Data Quality Dashboard, and a unique GBG Data Quality Index Score, giving you insight into how you measure up against other companies who hold similar data.
GBG’s self-service solution has continued to help RSPB maintain a high level of data quality. It has ensured that RSPB maintain a consistently high level of brand reputation, through screening out deceased individuals and has made continued efficiency savings by not mailing individuals who have moved.
GBG have provided us with a great service in our recent mailing data cleanse. Their online system is easy to use and enables us to understand exactly what we are getting back and what the costs will be, before we push the button. I wouldn’t hesitate to recommend GBG.
We can provide you with a Data Quality Dashboard, and a unique GBG Data Quality Index Score, giving you insight into how you measure up against other companies who hold similar data.Get your report now
Discover how our world-class identity intelligence products can help you to make the best decisions for your business – and your customers.Discover more