GBG Datacare

Cleanse, suppress, enhance

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Introducing GBG Datacare

Data quality should be the foundation of your customer management strategy. Analytics, campaign management, customer experience, reporting and metrics are all underpinned by data quality, and that's why you need to ensure that your data is as clean as it can be. GBG Datacare can help improve the accuracy of your data, so you have a better chance of success when you communicate with your customers. The cleaner your data, the more you'll be able to improve your customer experience and loyalty.

In a nutshell, GBG Datacare helps you

Improve the effectiveness of your direct marketing
Identify customers going through significant life events such as a house move
Stay GDPR compliant by keeping your customer data up to date
Reduce wastage by identifying deceased or gone away customers

Why not try GBG Datacare for free?

We can provide you with a Data Quality Dashboard, and a unique GBG Data Quality Index Score, giving you insight into how you measure up against other companies who hold similar data.

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How GBG Datacare can help you

Contact validation

We'll help you understand what contact information is correct, live and usable, and importantly which isn't and needs to be replaced, sought or acquired. Contact validation helps you communicate with your customers through their preferred channels.

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Contact appending

We help you engage or re-engage with customers and prospects by providing you with alternative contact details.

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Deceased screening

Mailing deceased individual's can cause further upset to bereaved families, and can potentially lead to identity fraud. GBG Datacare's Deceased Screening can help protect your brand and your reputation.

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Address forwarding and gone away suppression

Even your best customer might not tell you that they've moved house. Address forwarding and gone away suppression helps you to maintain your customer relationships.

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Address and name formatting and correction

We'll help you identify duplicate records and incorrectly formatted addresses in your customer data, so you can rest assured you're sending communications to the right address.

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Preference services

Don't risk potential fines and poor campaign performance by contacting individuals who've registered with any preference services.

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Homemover Data

GBG Datacare Homemover Data helps you engage with your customers at critical life events, for example when they're about to move home, so you can target your products and services appropriately.

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Location intelligence

Learn more about where your customers live, other than just their address. Our Location Intelligence Dataset is the UK’s most accurate and comprehensive dataset, covering 31 million UK properties.

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Why use GBG Datacare?

Data agnostic

We process against industry-leading datasets from a number of different providers and deliver them in a single solution, this ensures you access the greatest breadth of data available.

Volume and accuracy

With access to so many suppliers and over 20 years in the industry, we can support your goal of achieving an accurate customer database.

Multiple delivery platforms

Our services are provided through a number of different platforms to meet your business requirements. Depending on your organisation and needs, we can offer solutions that are automated, self service or on-premise. Should your requirements be more complex, our team of experienced database analysts can deliver you a tailor-made solution.

Hear what our GBG Datacare customers have to say...

GBG’s home mover intelligence solution offered unrivalled performance metrics when it was used for an energy switching campaign for USwitch. Data quality was excellent, it led to a higher than average quote conversions and a lead to sale conversion which was comparable to online generated leads for utility activities.

Capita Customer Management

GBG’s self-service solution has continued to help RSPB maintain a high level of data quality. It has ensured that RSPB maintain a consistently high level of brand reputation, through screening out deceased individuals and has made continued efficiency savings by not mailing individuals who have moved.


GBG have provided us with a great service in our recent mailing data cleanse. Their online system is easy to use and enables us to understand exactly what we are getting back and what the costs will be, before we push the button. I wouldn’t hesitate to recommend GBG.


GBG's data has enabled us to gain a greater insight into members who might be moving home. This means we are able to contact them at an appropriate time during their home move in order to better manage the transfer of their services to their new property. This has greatly improved the customer experience we can provide, making members' lives easier at a notoriously busy point in their lives.

Utility Warehouse

Find out more about GBG Datacare

GBG Data Quality Dashboard

We can provide you with a Data Quality Dashboard, and a unique GBG Data Quality Index Score, giving you insight into how you measure up against other companies who hold similar data.

Get your report now
Homemovers Data On-demand Webinar

Watch our panel of data experts discuss how homemovers data can help you speak to your customers with context and personalisation. Find out how you can improve engagement and conversions, and also learn some keys to success when using this kind of data.

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Homemovers Data Fact Sheet

Trace an individual to a new address, or better still - identify when they're about to move, so you can act quickly and help your customers with taking out a loan or house insurance, purchasing furniture, or switching energy provider.

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Driving better banking - infographic

Discover how our world-class identity intelligence products can help you to make the best decisions for your business – and your customers.

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Talk to one of our experts about improving your data quality.

Start building better customer relationships today. Make sure you're compliant.

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