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Why Latin America is such a growth market for gaming operators right now

From Argentina to Peru, countries across Latin America are beginning to regulate their online gambling markets - providing gaming operators with opportunities to reach new players.

With markets in Europe well established and mature, not to mention being subject to increasing regulatory scrutiny, operators may be looking for avenues for growth elsewhere.

But for those looking to launch in Latin America, there’s a lot to know about how individual countries area approaching regulation. In this blog, we’ll break down how some specific markets are changing.

Regulation pending

Brazil

Information is widely available in Brazil, but its total de-regulation makes it difficult to identify good quality sources that meet compliance requirements of more-regulated markets. Complex name and address structures can also result in low match rates.

The Land of the Palms opened up a third consultation on a plan to move away from an opening licensing regime and open up 30 concessions contracts to operators.

If all contracts aren’t snapped up in the original offering, applications will be reopened every six months for four years, or until all contracts are awarded. Launch is planned for the first half of 2021.

Argentina

Eight of Argentina’s 23 provinces currently allow and regulate online gaming. The province and capital city of Buenos Aires is set to join the group, having already adopted regulations and ratified an accord to allow collaboration on anti money laundering compliance, enforcement and responsible gambling.

Unlike the capital city, which has open licensing, the province of Buenos Aires is expected to award seven licenses via a (currently stalled) tender process.

High-quality information is widely available in Argentina, but operators face a challenge with post-matching and generating match codes due to long Spanish names and local addressing standards.

Ones to watch

Peru

Online gambling isn’t explicitly prohibited or allowed in the Land of the Incas, but changes are expected.

Peru’s gambling regulator - General Directorate on Casino Games and Gaming Machines (DGCJMT) – is planning to put legislation that would regulate online betting before the nation’s Congress in the near future, following the introduction of two bills in 2018.

Chile

The Chilean government prohibits online gambling, but its two state lottery operators are allowed to offer online games. However, the country’s gambling authority – the Superintendencia de Casinos de Juego (SCJ) is in the early stages of looking at the possibility of regulating the online gaming sector.

Bolivia

Although it’s legal for operators to offer online gaming in Bolivia, secondary regulations that would allow for licensing have yet to be implemented.

Bolivia’s gaming regulator – the Authority of Taxation and Social Control over Gaming (AJ) – is currently looking at the situation and evaluating online gaming regulations, including new enforcement efforts.

GBG Latin America datasets

GBG has expanded its coverage to include data sets for Brazil, Argentina and Mexico to make it easier for operators to verify players’ identities in order to satisfy local regulators.

Our Identity Solution detects and reduces fraud with fully automated multi-check cross-referencing. That means no more manual document-data comparisons and no need to write proprietary algorithms to connect the two sets of checks.

What’s more, our granular matching is accurate and flexible, delivering the best match rates and giving you complete transparency on decisions.


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