Cool tips for ICE London 2022

Cool tips for ICE London 2022

It’s game on for ICE London 2022 – the world’s biggest gaming technology exhibition and we’re serving up ICE cool tips to get the most out of a great event.

From April 12, 36,000 gaming specialists and 600 solution experts will pour into ExCeL London for a three-day global gaming industry extravaganza that attracts operators and suppliers from more than 150 countries.

After a two-year timeout, together will feel so good – the perfect opportunity to meet decision-makers, technology experts, policy regulators and all the big players from the international gaming community over three busy days and 50+ networking events.

If your inner delegate is daunted by the sheer scale of ICE London after two years in Covid isolation, fear not! As ten-year veterans, we at GBG are here to help you to be wise before the event, turn your expo ordeal to ideal and serve up some ICE London survival tips to separate the ICE Cool from the ICE Cold.  

Planning your day

With 1000+ products and solutions to see first-hand and over 160 industry-leading speakers,  visit the My ICE Gateway, sketch out a schedule and arrange your meetings in advance.  Top of our 2022 agenda: helping you sign up more mobile players, simplifying your compliance and protecting your vulnerable players.


Aching feet

ExCeL London is a massive, 100,000 square metre exhibition space – so big, it’s served by not one but two public transport stops, Custom House (DLR and Elizabeth line) and Royal Albert (DLR)! The odds of you scoring your 10,000 steps a day are good, so comfortable footwear is the safest bet.


Stay hydrated

You won’t be still, so make sure you’re sparkling. Whether you choose tap water or added electrolytes, keep your H2O ICED and within easy reach to avoid drying out. There’s a good selection of bars, restaurants and eateries at ExCeL London, so refreshment is never far away. Stay cool and stay focused.


Arriving at opening time

Turn up on Tuesday, April 12 at 10:00 and you’re likely to find yourself last in a line of

36,000 gaming delegates. As an ICE London pro, you’ll print out your entry pass before you travel and aim to arrive early (or fashionably late). Get to know the ICE London layout ahead of time and you won’t miss your first meeting.

Celebrity spotting

ICE London has a stellar record of celebrity drop-ins. David ‘The Hoff’ Hasselhoff, Usain ‘Lightning’ Bolt, Ronnie ‘The Rocket’ O’Sullivan and Eddie ‘The Beast’ Hall have all made guest appearances. So, as you’re pacing the exhibition, keep your eyes peeled and smartphone ready for a selfie with a star.

Running out of juice

You’ll be full-on with a packed agenda, so don’t power out.  If you need an extra energy boost at any time, pop by stand N6-230 to see us. We have free mobile charging points plus energy bars and barista coffee – plenty to keep you and your phone on full power for the duration of ICE London 2022.

Making notes as you move

Make the most of your fully-charged phone and a note-taking app to take notes as you go.  Apple Notes, Evernote, Google Keep or Microsoft OneNote are all handy ways to capture business insights as you go about meetings, pitches and demos. Get ready for an unforgettable event!

Break the ICE

Meet our team in Hall N6-230

We’ll be at ICE London 2022, ready to show you how to sign up more players quickly and securely, stay on top of compliance and protect underage and problem gamblers.

Book a meeting with our gaming identity verification and compliance experts. We’re ready to advise on solutions to the unique challenges that gaming operators face in 2022.

Book a meeting with our trust experts at ICE London 2022

Tuesday 12th April - Thursday 14th April 2022