Our Vision and Values

Global specialists in identity data intelligence

We offer a series of solutions that help organisations quickly validate and verify the identity and location of their customers. It is our vision to be the leader in identity data intelligence, increasing global opportunities and creating positive growth.


Team members across the globe.


Countries and territories with address validation capabilities.


Years of leadership and expertise in data.


Exceptional revenue performance

Read our fact sheet to find out more about investing in GBG

The best data

Our unique partnerships with leading global data providers are a differentiator and a barrier to entry for competitors. Maintained to the highest standards of integrity, our depth of data means we offer customers unique access to the most accurate data, so they can make more intelligent decisions, increase revenue and improve operational efficiency.

The best technology

It's our focus to ensure that our technology prioritises customer ease, speed and convenience; that's why our global team of technologists comprise over a third of our total workforce. We also maintain and continually optimise our internal infrastructure to provide operational excellence and efficiencies. Our innovation, drawing on knowledge of evolving technologies such as machine learning, biometrics and voice commands, is key to growth.

The best people

Having surpassed 1,000 people across our global offices, we continue to focus on developing the skills and experience of our team to meet the demands of the business. Our People Plan continues to ensure we have outstanding engagement across the business with 92% of the team actively participating in our engagement surveys and 91% recommending GBG as a ‘great place to work’.

Why invest?

Three core solution capabilities delivered through single experience

  • Drive investment in data to fuel faster and more accurate decisioning leveraging Machine Learning and AI technologies

  • Flexible configuration through a microservice architecture to respond quickly to market

  • Provide simpler experiences for customers

  • Increase the effectiveness of our abilities to engage with current and potential customers

  • Respond quickly to market trends and developments 

Grow products and markets, New business and customer retention

  • Grow internationally and domestically with our three core solution capabilities, and serve international markets with flexible technology and global customer experience

  • Faster organic entry into new markets supported by intuitive and configurable technology, customer and product layers powered by our global data 

Scale through technology and use M&A to enhance capability & reach

  • Strengthen product and technology in current or adjacent markets

  • Accelerate international growth

  • Customer-led innovation allows faster scale-up

  • Supports constantly evolving Global Technology strategy

  • Innovation labs to focus on new technologies, Machine Learning, AI, Blockchain. 

Get in touch with our Investor Relations team